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Brightcove has made it easier for businesses to monetize video across devices, thanks to the general availability of its monetization solution for HTML5 video. The video solution includes support for Video Ad Serving Template (VAST...
Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video...
There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...
Receive a better return on investment (ROI) from your videos with a new email widget from StreamSend . The email marketing service provider’s new widget gives businesses the ability to turn videos into advertisements by adding...
Digital video technology provider Ooyala has released a Video Index report that reveals insights into the growing popularity of online video. Highlights from the report include: 1 in 4 Americans watched a video on an Ooyala-powered...
Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For Advertisers (LFA). The platform aims to eliminate many of the complexities associated with legacy video advertising by streamlining...
Encoding.com has announced that it has integrated Vid.ly into its video encoding workflow, which will further simplify the process of enabling video playback on all devices and browsers. The company also announced its Future-Proof...
Video advertising service BrightRoll has announced the launch of TAG, its Total Audience Guarantee (TAG) which guarantees impression volume for video. Through the program/offering, advertisers will only pay for the impressions that...
The interactive testing solution used by video-based in-home marketing and advertising customer research service Userlytics just got a whole lot better for marketers, brands and businesses. Userlytics' core offering, a solution...
Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView givers users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...
In-stream video advertising provider AdoTube enahnced its platform’s creative studio wizard, allowing advertisers to test and optimize creative mid-campaign. Optimization for advertising (display namely) is very common, but this...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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