Posts tagged video RSS

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. According to the Wall Street Journal , Facebook apparently indicated that its measure of the average time users spent watching videos was artificially...

Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

Twitter Pays Video Creators

Twitter is looking to capture some of YouTube's most popular video creators and has announced that it will be selling ads alongside videos and sharing revenues with their creators - and Twitter is being very generous about terms...

Watch Me! Personalized Video Ads Arrive

Many brands struggle with video advertising but the potential is so great that it is becoming almost impossible to ignore. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to BI Intelligence, online video ads...

Pinterest Pins Hopes on Video Ads

Pinterest is laser-focused on improving its advertising ecosystem and on the heels of introducing a CPC auction earlier this month has just debuted video ads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success More video...

Native Gains a Foothold with Taboola's ConvertMedia Acquisition

Content discovery and ad platform Taboola has reportedly announced an agreement to acquire native video advertising company ConvertMedia. Following the acquisition, ConvertMedia's video technology will be integrated with Taboola's...

Into the Video Studio with ConvertMedia

Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier. Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform...

Pre-Roll Ads Are Ruining Video's Potential

Video consumption is on the rise and is poised to be the dominant form of content consumed - or so the experts would have you believe. One Facebook VP, in fact, suggested that the News Feed will probably be "all video" within...

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Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

Refunds for Fraudulent Video Ad Impressions

Video ad tech provider TubeMogul isn't going to let fraudulent behavior get in its way. The company announced its Non-Human Traffic Credit Program (available to its clients that have a masters services agreement with TubeMogful...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Video-Based Shopping Comes to Adwords

Google introduced two new video formats in Adwords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards"...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

The Future of Video at Adobe is Shoppable

Video is evolving; where consumers were once only able to view, now they can interact. In the realm of e-commerce, that's a genuine game-changer. There are several solutions on the market for what's being called "shoppable...

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