Posts tagged wm-advertising RSS

The End of Mobile Ad Interstitials

Google made what amounts to a major announcement this week and everyone from search marketers to UX designers have been left wondering about the long-term potential impact. Google indicated that in early January (January 10th to be...

QUICK HIT: Media.net & the Ad Tech Landscape

Advertising technology solution Media.net has been acquired by a group of Chinese investors for a reported 900 million. Technology entrepreneur Divyank Turakhia started the company which provides the technology powering contextual...

Ad Fraud, Blocking & Other Trends Impacting the Industry [A Q&A]

If there was ever an industry to be impacted most by marketing fads, Internet advertising is it. With fads, however, come uncertainties about what to run, where to run it and how to analyze it. Since 2000, Exponential has adapted and...

How Google AdWords Works: A Primer for SEM Newbies (PART 1)

The benefits of advertising through Google's AdWords program should be obvious - it enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control cost, and...

Expanded Text Ad Performance in Focus

While it's tempting to try each and every feature provided by Google AdWords, a more cautious approach is usually much smarter. Essentially, why not do some testing before investing ad dollars into an offering that will do little...

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AdWords Express Now Provides Greater Control & Improved Reporting

Those businesses using Google's AdWords Express program now have several new features worthy of note including call tracking, ad scheduling and map actions. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new...

Pinterest Pins Hopes on Video Ads

Pinterest is laser-focused on improving its advertising ecosystem and on the heels of introducing a CPC auction earlier this month has just debuted video ads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success More video...

Auction-Based CPM Campaigns Now at Pinterest

Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The once darling of the social media world this week introduced CPM campaigns using an auction-based system. SUBSCRIBE to Website...

Move Fast to Target Shifting Consumer Mindset

Marketing technology provider Amobee has launched a new solution that will provide marketers the ability to target and deliver digital campaigns at key consumer "mindset moments" that are based online and offline data signals...

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Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software . The enterprise marketing software has released Smart Sync for Shopping, a feature that...

Branded Content Performance in Focus

Branded content (a phrase that many use interchangeably with native advertising) is getting a serious look from both publishers and advertisers alike these days, but is it living up to the hype? A recently released study on branded...

Remarketing Opens on Google Search Partners

Google is making its popular retargeting lists available for Google Search Partners. The Remarketing lists for search ads will make it possible for marketers to customize search campaigns to those consumers who have previously visited...

Facebook's Social Ad Problem

Blocking the ad blockers with advertising? As an advertiser on Facebook, do you really want to spend for an impression for a user that has an ad blocker installed? Whether you want it or not, that is what you're about to get. The...

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

Native Ad Publishers Fail in Transparency

Despite the hype, native advertisements seem to fail when it comes to providing adequate consumer transparency and disclosure. An analysis by the Online Trust Alliance of native advertisement on the top 100 news websites found that...

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