Posts tagged wm-advertising RSS

A Strategic Guide to Cross-Platform Marketing

By Eric Bader, CMO of RadiumOne Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown...

Better Mobile Advertising in a Snap

Are your mobile ads making the biggest impact on your company’s bottom line? This is the question UpSnap wants to help digital marketers answer. For the unfamiliar, UpSnap provides targeted, data-driven mobile advertising to...

Top Halloween Costumes By Paid Search Spend

From who is spending the most to what people are searching for, AdGooroo examined 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on U.S. Google AdWords Desktop/Tablet from August to September this year. It may...

Advertisers Benefit from Consumers "Living" Online

Digital advertising has come a long way since the banner ad was a standard. While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency. The Interactive...

Finding the Causal Impact of Ad Viewability

Integration Ad Science released a new product in late September that provides insights into the impact that ad campaigns have on conversions and ROI through the measurement of what it is calling "causal" conversions. This...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

Overall Ad Spend at Google Dips as Bing Shows Growth

Google still dominates the digital ad space, but Bing (yes, Bing) has experienced some dramatic growth of late. Online marketing firm The Search Agency published its State of Paid Search Report for Q3 2014 and the data it contains...

Mobile's Influence on Conversions, Yes, Conversions, is Growing

Smartphones and tablets are playing increasingly prominent roles in customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

Get Cake and Experience the Sweet Future of Affiliate Marketing

Digital marketing software Cake has announced a new release of Cake for Networks, an SaaS-based affiliate data tracking and analytics solution with some much improved reporting and attribution capabilities. The updated system offers...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

Facebook Opens New Mobile Ad Program to All Marketers

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads. However, to send personalized ads marketers need information on individual consumers and what better place...

Direct Marketing Service Can Resist Facebook No Longer

As social media use increases so too does its value to businesses for marketing purposes. Social media reaches an extraordinary amount of consumers on a monthly basis with few reaching more than Facebook’s 1.3 billion monthly...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

ExoClick Bets on Big Data

ExoClick is putting an emphasis on big data with the launch of Version 3 of the company’s ad network platform. The update gives advertisers and publishers access to big data stats, enabling clients to view detailed and segmented...

Improve Lead Scoring with New Uberflip Integration

Consumers' interests change rapidly which makes it difficult for companies to keep up with what their consumers are looking for. One of the most popular ways for companies to understand what products are going to resonate best...

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