Posts tagged wm-advertising RSS

AdWords Rolls Out Expanded Text Ads & Device Bid Adjustments

Google is officially rolling out expanded text ads - which they began testing in April 2015) - as well as device bid adjustments. As you may (or may not yet know), expanded text are two headlines which each contain 30 characters, and...

Publishers, Malware & Auto-Redirecting Creatives

There are numerous important topics in the ad-tech space including data usage, latency and ad intrusiveness to name a few, but another is auto-redirecting creative and malware. Mobile-first video mediation platform AerServe recently...

AMPing Up the Ad Speed

Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the advertising technology space. Malte Ubl, Tech Lead for the AMP Project, indicated in a recent blog post that there is now early...

Predict the Success of Future Video Campaigns

Visible Measures has launched a predictive video analytics capability that will be well received by those in media planning and execution. The new Industry Forecaster feature, available within Visible Measures' video benchmarking...

How Tra-Digital Advertising is the Future of All Marketing

The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000's. It shook the fabric of the status quo and literally split the marketing world into two different but...

Q4 2016 E-Commerce Expectations In Focus

It's going to be a happy holiday season for e-commerce merchants according to recently released research from Marin Software . The enterprise marketing software published "The State of Shopping Ads: 2016 Cross-Channel Marketing...

Social Activism & Millennials

Consumer insights and engagement platform Crowdtap and the Ad Council released an interesting study exploring how Millennials are approaching social activism in the age of social media. The report revealed that 45 percent of millennials...

Price Extensions Come to Adwords

Price seems to be top of mind with e-commerce merchants recently, with Amazon revealing that it would remove the list price from items. Price, however, is a key motivator and that has not gone unnoticed within other technology solutions...

Lead Generation and The Future of Social Ads

Facebook's announcement that recent adjustments made to its news feed algorithm would result in a greater emphasis on friends over (rather than brand pages organically) could mean that the social network is once again forcing companies...

Showcase Shopping Ads from Google Focus on Non-Brand Product Searches

Believe it or not, there are only 135 days (just over two months) until Black Friday 2016. Most Internet retailers are now working feverishly to prepare for the upcoming holiday shopping season but so are the platforms these sellers...

6 Ways to Make Your Site Content More Interactive

:: By Larry Alton, @LarryAlton3 :: We’re beginning to enter a new age of content marketing. For the past decade or so, the Internet has been a relatively open place in terms of content, but as more entrepreneurs and marketers...

Into the Video Studio with ConvertMedia

Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier. Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform...

Affiliate Industry Consolidation Begins with GetAds and Affiliate.com

Two well-known names in the affiliate marketing space are merging and it may just begin a rush among other networks to do the same. Performance-based marketing/advertising networks GetAds and Affiliate.com announced the merger this...

Would You Advertise in a Podcast?

Podcasting listening has experienced dramatic growth over the years but the one thing the channel has been missing is a way for brands to capitalize on the interest. Fortunately, that's about to change. AdsWizz , a technology provider...

Google's ETA (Expanded Text Ads) Gets Full Support from Kenshoo

Marketing technology provider Kenshoo recently announced support for Google's new Expanded Text Ads but just because you build it (or offer it) doesn't mean they (businesses) will come and use it. Fortunately, Kenshoo understands...

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