Posts tagged wm-advertising&pageindex=1 RSS

Rakuten Marketing Unveils Strong Q2

It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014. Highlights from the...

Retarget Customers Through Sound

With the mobile ad market forecasted to be worth more than $76 billion in 2018 it’s no surprise that companies are looking to break into the market. SilverPush , a cross-platform advertising company, has announced the launch...

Zappos...King of Digital Marketing for Apparel Retailers?

In 2013 the total amount of revenue for online advertisements was $42.8 billion , 17 percent higher than in 2012. With more and more brands investing in the digital advertising game it is crucial that brands know how they stack up...

Millennials Love Consistency (and Connectivity)

When it comes to marketing to millennials, brands need to keep one word in mind – consistency. SDL released the final report of its “Five Truths for Future Marketers” series that features results from SDL’s...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

'Net Advertising News of Note

Welcome to July 2014! If you've been struggling to keep up with all the important digital advertising news that has been happening recently, Website Magazine has got your virtual back - serving up some of the most interesting developments...

Viewable Impressions with Yahoo's Price View

Yahoo announced the release of a new vCPM (viewable cost per thousand) product last week that should provide brands with the ability to run display ad campaigns at a 100 percent viewability rate. The vCPM product, dubbed Price View...

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift "top-of-mind" awareness by an average...

Viglink and the Future of Monetization for Publishers

VigLink, a performance marketing/advertising platform, recently announced it has raised $18 million in a Series C financing round, led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First...

Identifying the Top Marketing Priorities

What are marketing executives’ and digital advertisers’ top priorities in 2014? Impact Radius wanted to know too. Its recent, “ Voice of the Industry Survey ” reveals executives and marketing teams have four...

High-Roller Decision Makers Want More Brand Awareness

Everywhere we look there seems to be an advertisement, and there is no end in sight. A new study commissioned by Purch and conducted by Advertiser Perceptions , delves into the growth of both native and programmatic advertising as...

Calculate the Reach of Video Advertising

Video advertising solution YuMe recently released a "Reach Calculator" which computes reach (unduplicated) across TV, online, smartphone, tablet, and connected TV, serving as a directional tool for marketers as their develop...

Filed under: , ,

Marketers, Meet Your New "All-In-One" Digital Ad Designer

The process of creating a single digital advertisement can be unbelievably complex and expensive. Not only is the salary of the digital professionals that create the ad expensive but so is the technology that is purchased to make it...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter