Posts tagged wm-advertising&pageindex=1 RSS

The Ever-Changing World of Mobile Ads

Advertisers are constantly trying to create the most effective and engaging ads. Unfortunately, the ideas that seem like a home run don’t always pan out, making testing a necessary step in the ad creation process. Vungle , a...

Syndicate Your Videos on Amazon Fire TV

As publishers look for new ways to communicate and engage with consumers some of the most innovative are turning to Internet streaming devices. Ooyala , a video publishing, analytics and monetization company, has announced the ability...

AdSense Unveils New Reporting Dashboard

As marketers look to increase their consumer engagement it is vital they receive accurate, timely and comprehensive reports on their current digital efforts in order to understand how they must alter their approach. AdSense , the popular...

Marketo Unveils a Duo of Powerful Integrations

Marketers are continuously on the lookout for ways in which to improve their consumer engagement. However, in order for marketers to know what elements their campaign they have to improve they must first understand how their campaigns...

ShareThrough Unveils Programmatic Native Ads & Quality Scoring

Native advertising automation company Sharethrough has unveiled a new version of its supply side platform, Sharethrough For Publishers (SFP), that now supports programmatic native. According to the company’s announcement , the...

Target Consumers Through Hyper-Local Push Messages

Consumers leverage a variety of devices throughout the day and as advertisers look to connect with more and more consumers many are turning to platforms and solutions that let them engage with consumers on multiple devices. TouchTunes...

4 Tips for Increasing E-Commerce Ads' Effectiveness

:: By Elena Terenteva, SEMrush :: If it feels like your e-commerce advertising is like trying to win a Formula 1 race on a bike you're not alone. It’s possible to come in first but not likely… The competition is stronger...

Google Enhances TrueView Ads

Google is enhancing its TrueView ad solution to provide brands with greater interactivity and more accurate accounting of audience engagement. TrueView ads were introduced five years ago to give users the choice to watch or skip ads...

Selling Private (Ad) Inventory

As advertisers seek an alternative to audience and inventory fragmentation across multiple partners and sources, private marketplaces are projected to grow from just over a $1 billion market in 2014 to more than $3.3 billion in 2016...

A Shiny New Metric: Ad Viewability Rate

There's a conversation happening that should prove interesting to online advertisers - viewability as an ad performance metric. Google describes viewability rate as the, "Percentage of ads determined viewable out of the total...

Greater Targeting Options for Yahoo Mobile Advertisers

Mobile has become one of the hottest trends thanks to consumers' deep-rooted love for the technology and the amazing opportunity it provides companies and advertisers to engage with their consumers. To help advertisers communicate...

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

AdWords Requires Verification for Phone Numbers

Google AdWords has recently released a statement saying that starting in June 2015 it will be requiring verification of ownership for all call extension and location extension phone numbers. In order to verify phone numbers associated...

Paid Search Sees Largest Year-over-Year Spending Increase in Three Years

As marketers seek the most effective ways to reach consumers it’s important they understand how the markets are trending and what other marketers are doing to reach their consumers. IgnitionOne has recently released a report...

Crash Course on Mobile Advertising Formats, Trends & Projections

:: By Elena Terenteva, SEMrush :: Can you believe it? It hasn’t even been 10 years since we got the first iPhone. And yet in the last 12 months we spent more time consuming content on mobile devices than watching TV, for instance...

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