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There are clear opportunities and threats for advertisers in how they approach mobile email opportunities in the performance channel. One such opportunity is the rise of re-targeting through mobile devices, which is the basis of a...
The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog...
Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more...
A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s...
A robust social ad strategy means reaching customers on their favorite platforms, and for many curators and online shoppers, that platform is Pinterest. This is why social technology company 140 Proof recently announced the addition...
By Patricia Rodriguez, Head of Public Relations, Qadabra The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their...
A new Yelp tool is helping local businesses figure out how much of their monthly revenue can be credited to the Yelp platform. The Revenue Estimate tool is launched after the recent release of a Boston Consulting Group study that claims...
A shift in consumer trends and purchasing habits makes it evident that some sectors are increasingly suited to mobile advertising. Consumers are turning to their mobile devices to access email in droves, so much so that by the end...
It’s not news that Google dominates in U.S. search volume, but what is particularly noteworthy is that Yahoo! Bing Network’s CPCs were 10-24 percent lower than Google’s during Q3 2012 across six industry verticals...
If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, media buyers can spend hours, if not days, recording performance data from different channels and ad types (e.g. print ads,...
Brightcove has made it easier for businesses to monetize video across devices, thanks to the general availability of its monetization solution for HTML5 video. The video solution includes support for Video Ad Serving Template (VAST...
Microsoft has released results of an interesting study which examines why consumers are using multiple devices, the motivations that drive "simultaneous or sequential" usage across those devices, and what the opportunities...
The mobile app ecosystem has been all but closed to those seeking out information on what and where their competitors were advertising. That changed last week the release of an in-app ad tracking solution from WhatRunsWhere . The platform's...
If you could use just one platform to manage all of your digital advertising campaigns, would you do it? Pricing Engine is hoping you will as it formally launches its platform, a system that helps SMB's grade ad performance using...
Market research is one of the fundamental elements of Web success – you should never, ever engage in a marketing or advertising campaign (much less a new enterprise) without it. But spending the money and the time to acquire...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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