Posts tagged wm-advertising&pageindex=2 RSS

Rakuten Marketing Focuses on the Omni Experience

Rakuten Marketing is putting a focus on omni-channel marketing, as the division of Rakuten Inc. is introducing its newly unified and restructured business and branded website. The new initiative, dubbed the omni experience , maintains...

An In-App Ad SDK for Windows 8.1

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developers an opportunity to monetize their Windows Phone traffic, with the release of a new SDK for Windows Phone 8.1. Smaato’s SDK for...

Groupon Grows DIY Deal Builder Tool

Groupon is expanding its Deal Builder tool, as the company announced that it will now support restaurants and provide all businesses with more control over the appearance and structure of their promotions. Groupon’s DIY Deal...

Fraud Detection for the Programmatic Age

Just because digital advertising is faster and more efficient should in no way mean it is not subject to fraud. Fortunately, solutions like AdForm 's new Bearskin fraud detection solution aims to protect programmatic advertisers...

Insights on Adwords Callout Extensions

Google's recent (early Sept. '14) introduction of callout extensions provides advertisers a powerful opportunity to present information to users during the purchase decisions. Callout Extensions are, essentially, additional...

Tailored Audiences at Twitter In Focus

Most of the Web still can't figure out how to generate conversions from (much less brand awareness on) Twitter, but that certainly hasn't stopped the network from releasing advertising solutions on top of the platform - the...

Ads Go Geo at Bing

Enhanced location targeting capabilities were recently introduced to Bing Ads which will help digital advertisers drive geographic-specific traffic on a PPC basis through the network. "The increase in mobile volume has made hyper...

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Retargeting Advertisers Worried About Transparency

Despite the perceived effectiveness of retargeting, digital advertisers are concerned with a lack of transparency in the medium, according to result from a survey of enterprises marketers on retargeting trends conducted by Marin Software...

Thought Your Paid Search Keywords Were Competitive?

Clearly the health insurance industry is a big, big industry that rakes in trillions of dollars . The health insurance industry, however, has to acquire and retain customers on the Web, just like everyone else - just at a more competitive...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Local Biz Demand More Targeting for Online Ads

Paid search and untargeted banner advertising may be so yesterday, according to Borrell Associates 2014 and 2015 local advertising forecast. These two digital ad formats are forecast to fall 4 percent (paid search) and 13 percent ...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

AdSense Ads: How AdSense Optimization is a Science (Not an Art)

By John Cole, Ezoic.com Optimizing AdSense means getting just the right blend of ads and content. If you’re achieving a great user experience, as well as improving your income from ads, then you’re doing a great job. It’s...

Auto Campaigns the Next Evolution for Trumpia

Multi-channel marketing automation software provider Trumpia has unveiled a new feature that enables users to set their mobile and email campaigns on autopilot. The feature, called Auto Campaigns , enables users to set rule-based conditions...

Display Dominates Ad Spend & Actions

With all the channels competing against it – social, video and mobile – the bulk of marketers’ advertising spend is still going to display ads (63 percent), which also drove the most actions (89 percent). This is...

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