Posts tagged wm-advertising&pageindex=3 RSS

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more...

Simpler Drip: Manage Multi-Touch Campaigns from a Single Dashboard

Sales platform ToutApp has unveiled a new “Command Center” to help simplify complex drip campaigns with a single, centralized dashboard. Command Center is a multi-touch sales outreach management tool available through the...

Perceptual Fluency & Image Filters

A recently released study from Yahoo Labs examined whether manipulated images on the Web (specifically those using digital photo filters) engage people more than unfiltered ones. Assessing 7.6 million photos from Instagram and Flickr...

Leverage Your Marketing Data to its Full Potential

With numerous ways to reach consumers, marketers must have accurate data on their campaigns in order to make sure they are reaching and resonating with their consumers as much as possible. Act-On , a provider of marketing automation...

The Death of Hashtags

Advice about social media is all over the road and in my humble opinion, it's creating a credibility problem for the channel. It was not that long ago that Twitter mavens and Facebook gurus touted using hashtags as a crucial (nay...

You Need More Video, Plain & Simple

The Web world is apparently gaga over video and there is no shortage of statistics that acurately reveal just how much video content end-users are consuming. But are publishers keeping pace in terms of the inventory they are providing...

Appboy Helps Marketers Reach More Customers Across the Globe

Mobile marketing automation provider Appboy is expanding its offering of global services to help marketers better engage with customers across the globe. With Appboy ’s internalization, for example, marketers can easily communicate...

Yahoo Lets Advertisers Independently Validate Own Ads

From Deadspin to CNN and Pandora, advertisements are on nearly every page of the 'Net. Yahoo has recently announced that it will now allow advertisers to independently fact-check viewability and ad fraud themselves. With the new...

The Future of Display & The End of Banner Blindness

Email marketing service StreamSend is looking to put an end to banner blindness once and for all. The company is rolling out new interactive, embeddable "blocks of content" that are designed to engage website visitors. The...

Automated Rules for Better Bing Ads

Bing Ads recently announced the release of Automated Rules, providing advertisers the ability to schedule and automate many important campaign management operations. In it's first iteration, advertisers will be able to automate...

Powering Performance-Based App Marketing

Mobile application marketing platform AppLift has acquired Bidstalk, a white label mobile DSP (demand-side platform). The acquisition of Bidstalk and its proprietary programmatic offering will enable marketers to buy RTB-traded mobile...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

8 Ways to Nail Native Ad Headlines

Here we find the elusive creature, the website visitor, in its natural habitat. The website visitor has adapted to its harsh environment of sensory overload. Years of browsing websites and clicking on links has conditioned the website...

InMobi Brings Native Mobile and Video Ads to its Ad Exchange

Consumers love of technology, especially their mobile devices, is unparalleled in today’s digital world. With consumers spending more time on their mobile devices than ever before, brands are constantly searching for the most...

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