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Extended Reach and Improved Targeting for Advertisers

A new partnership between digital advertising company engage:BDR and analytics company Neustar is helping advertisers reach up to 97 percent of adult American Internet users and segment audiences with more than 16,000 consumer attributes...

Elevate Your Mobile Marketing By Understanding Your Consumer

Marketers today must leverage platforms that give them insights into consumers' tendencies and behaviors. Upsight , an enterprise analytics and marketing platform for mobile apps, is taking a step in that direction today, releassnig...

Yahoo's Mobile Evolution

Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize and enhance their apps. In addition to a new "exploration" interface for its Flurry Analytics product (which Yahoo...

Social Selling in Action; Facebook Unveils New Product Ads

Facebook is introducing a new ad format that enables businesses to advertise multiple products in the News Feed. The format, dubbed product ads, is designed to help businesses promote multiple products or their entire product catalog...

Make Your Mobile Messages Hyper-Relevant

Digital advertising has come a long way since its inception and as technology continues to advance so too do the ways in which advertisers can communicate with their consumers. Viggle , an entertainment marketing and rewards platform...

Satisfy Consumers' Appetite for Video

Video is one of the most beloved forms of media on the Internet with Cisco predicting 74 percent of all Internet traffic in 2017 will be from video. What's more, the ever-popular form of media has flexed its muscles in the digital...

Bing Ads Makes it Easier to View the Competition

For advertisers , understanding how much to bid for each ad is tricky. Bid too little and your ad will not get displayed but bid too much and you risk blowing too much of your overall budget. To help solve the problem Bing Ads has...

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Search Marketing vs. Newspaper & TV – Which Should You Invest In?

:: By Travis Bliffen, Stellar SEO :: As a business owner, marketing director or anyone who has a say in how your marketing budget is allocated, it is important to understand which channels will yield the highest return and what the...

Video Ads Driving Major Action

If the goal of advertising is to get users to take action, digital brands seriously need to consider leveraging video advertising this year. Earlier this month Neustar released its newest Media Intelligence Report , based on 250-plus...

The Fight Against Ad Fraud Rages On

Advertising intelligence provider Integral Ad Science announced the opening of its "anti-fraud" lab to conduct research and development to advance solutions to combat fraud in the advertising (and publishing) industry. Request...

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Are You Connecting with Millennial Moms?

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their lifetimes ( according to a 2014 report from Exponential Advertising Intelligence) . With such massive buying power, it’s essential...

Coast-Change Fuels Growth for Native Ad Platform

Native advertising – ads that resemble the platform on which they appear – is growing in popularity and Los Angeles-based MGID is reaping the rewards. MGID experienced a 22 percent increase in revenue in Q4 2014, when compared...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be and it's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Top 5 Most Clickable Valentine’s Day Native Ads

By Maria Shinkevich, MGID Advertisers all know it is important to take advantage of the seasonal calendar and Valentine’s Day is no exception. But as we march forward toward the big date, it may be worthwhile to look closer at...

Marin Pays Big to Amp Up Social Advertising

As advertiser look to increase their impact among consumers, many are turning to social media to do so. Yet, in order to know whether their ads are connecting with consumers advertisers must leverage a powerful social media tool. Marin...

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