Posts tagged wm-advertising&pageindex=3 RSS

Adblock Plus Shows Off Its Ad-Tech

Adblock Plus is considered one of the most disruptive companies in the digital ecosystem, and this week the company made an announcement that pretty much secures its spot for the foreseeable future. The company, best known for a plugin...

Mobile App Advertising Increases 54%

Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued and significant growth in the mobile advertising and app install space as the market matures and evolves SUBSCRIBE to Website Magazine & Accelerate...

Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

Insights into Ad Viewability at Scale

Publisher monetization platform 33Across launched a new way for publishers and buyers (advertisers) to ensure higher viewability of their standard IAB ad units. The companies new Real Display Pro solution essentially provides advertisers...

The Evolving Perception of Programmatic Ad Quality

Programmatic advertising marketplace OpenX released results from its second annual report on the perceptions of marketplace quality in programmatic advertising. Marketplace quality is top of mind for both publishers and advertisers...

Shop the Look with Google

Google has been introducing innovative ad-centric ways for consumers to find product and brands including Showcase Shopping ads and Shopping ads on image search. These offerings have been well received by advertisers and consumers...

The Data Behind Demand: How The Information Revolution Is Powering Programmatic Advertising

:: By Eric Bozinny, YuMe :: There's a hidden world behind today's website advertisements. Extraordinary feats of analysis and computing power, along with lightning-fast bidding wars for crucial online marketing real estate...

Making Improvements in Cross Device Targeting

It should come as no surprise that advertisers want to reach audiences via new devices and channels, but the technology required to do so rarely keeps pace with media consumption trends. Couple that with an advertising ecosystem flush...

From Online Ads to In-Store Visits

Businesses that advertise online and require offline action have been struggling over the past few years as attribution has been incredibly difficult. That's starting to change. Location intelligence solution xAd announced a partnership...

1/3 of Ads Blocked in US

Ad blocking is throwing the Web into turmoil. According to Blockmetry weather report, which shows ad and analytics blocking percentages by region and country, worldwide ad blocking now stands at 32.4 percent - up from 28.5 percent...

Facebook Ad Reach in Jeopardy Too

Marketers are well aware that organic reach is difficult to come by these days but now Facebook is going after ad reach as well. The world's most popular social media network announced that over the coming months it's working...

The Digital Acceleration of Auto Sales

If you have purchased a car in the last 18-24 months you will be familiar with the amount of marketing and technology that is involved on the part of buyers (researching information on the Web) and dealers (providing data to and interaction...

Twitter Pays Video Creators

Twitter is looking to capture some of YouTube's most popular video creators and has announced that it will be selling ads alongside videos and sharing revenues with their creators - and Twitter is being very generous about terms...

Adsense Policy Update Lets the Ads Flow

Google made some rather significant changes to their AdSense policy recently and most publishers are, well, pretty happy about the development. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company is essentially...

Watch Me! Personalized Video Ads Arrive

Many brands struggle with video advertising but the potential is so great that it is becoming almost impossible to ignore. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to BI Intelligence, online video ads...

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