Posts tagged wm-advertising&pageindex=3 RSS

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

GREAT FINDS: Explore the Ad Network Landscape with Thalamus

If you think the digital advertising world begins and ends with Google and Facebook, you'll be surprised and excited to learn about Thalamus . The searchable, filter-able database contains every known ad network and advertising...

Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters

:: By Rick Abell, Exponential :: Fraud is a four-letter word in the advertising industry. It sucks money out of campaigns and brands’ bottom lines. While the famed industry impact estimate of $6 billion is likely overstated to...

Share User Data to Gain Incremental Revenue & Audience Insight

Companies like Facebook and Google have an immense advantage over independent publishers thanks to their impressive scale and massive data stores. It is nearly impossible for small and mid-size publishers, however, to create their...

Video-Based Shopping Comes to Adwords

Google introduced two new video formats in Adwords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards"...

Better Mobile and 1st Position Bids with Simulator Tools

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new first page bid estimates. Optimizing bids can be cumbersome and can take a great deal of effort to achieve performance targets. The...

Pubfood and the Rise of Header Bidding for Publishers

Automation is rapidly transforming digital advertising, reducing media-buying inefficiencies and improving audience targeting, allowing both publishers and brands to deliver more relevant messaging to consumers. The issue or problem...

Simply Hired Helps SMBs Reach More Job Seekers

Popular job search engine Simply Hired has launched a new service to help small businesses (SMBs) gain more visibility for their open jobs. The service, dubbed Simply Post Premium , is a new level of service for the Simply Post advertising...

Do Not Track & Regulating Information Services

The Federal Communication Commission (FCC) dismissed a petition that would have imposed new requirements on online service provdiers like Google and Facebook. As a result, websites won't be forced to honor consumers "Do Not...

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Paid Search & the Next President

In one year, Americans will cast their votes for the next president of the United States; but what impact will paid search have on the race? AdGooroo published new data examining paid search advertising for the 2016 presidential race...

Clinton vs. Trump! Who's Winning the Website War?

With the election just shy of a year away, the political campaign ads, news coverage and debates are just getting started. Web professionals, however, may be wondering just how effective the leading candidates are when it comes to...

Step Into Twitter’s Brand Hub

Twitter is making it easier for brands to understand their impact on the social network with the launch of a new service called Brand Hub. Brand Hub helps advertisers understand their share of conversation, key audiences and trends...

Attribution, Measurement Top Concerns for Mobile Marketers

It's hard to deny the important role mobile devices play in modern marketing, but that doesn't make it any easier to manage. A new report from Marchex and Digiday shows that mobile is closing the gap between digital exposure...

Defeating Video Ad Blockers

Brightcove is helping marketers defeat ad blockers with its ad optimization solution, dubbed Brightcove Lift. Brightcove Lift combines server-side ad insertion (SSAI) with the company's HTML5 player management service to defeat...

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

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