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The Federal Trade Commission Tuesday released updated guidance for mobile and other online advertisers, explaining how to make disclosures clear and conspicuous to avoid deception. The FTC’s new Dot Com Disclosures guide (PDF...
For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...
Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...
Your last few social media post on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime...
Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare...
Display advertising has seen a resurgence over the past few years thanks to much improved targeting and testing technologies, but some very significant problems remain. A new report out from Comscore indicates that 3 out of 10 display...
Tealium , the tag management solution provider, has been working hard over the last few months to help “move the needle” and evolve the rapidly growing tag management space with a slew of new additions to its core product...
:: Ben Kartzman, CEO of Spongecell :: Marketers have long sought the ability to deliver messages specifically tailored to individual consumers. The idea of sending the right message at the right time to the right consumer is a marketer's...
The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...
For the first time ever, the digital media advertising intelligence provider Integral Ad Science’s “Semiannual Review” will include insights from the company’s proprietary TRAQ score, which provides a single...
A new technology from marketing optimization platform Convertro is helping marketers measure the effectiveness of their ads across devices. Convertro Advanced User Matching, a technology that is part of the company’s customer...
Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere , an innovative online service that enables online media buyers to see exactly where certain advertisers were appearing with their...
When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately...
Mercury Media, a direct response television media agency, is expanding its services from the small screen to the computer screen with its recent acquisition of iMarketing. iMarketing specializes in search marketing, online media planning...
Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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