Posts tagged wm-advertising&pageindex=4 RSS

Bing Introduces New Campaign Type for Merchants, Shoppers

With the popularity of Google Shopping campaigns, it’s no surprise that others are trying to emulate its success. Bing Ads has announced the introduction of a new campaign type called Bing Shopping Campaigns . Currently in beta...

Yahoo Delivers New Ad Capabilities to Advertisers

Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: native video and video app install ads. Through its new formats advertisers will be able to reach and engage with consumers...

Understanding What Marketers Need to Succeed in the Ever Changing Digital World

Marketers are on a constant quest to engage with more consumers and in this constantly changing digital world their needs to complete this quest are ever changing. Rocket Fuel , a programmatic media-buying platform provider, has released...

The Ever-Changing World of Mobile Ads

Advertisers are constantly trying to create the most effective and engaging ads. Unfortunately, the ideas that seem like a home run don’t always pan out, making testing a necessary step in the ad creation process. Vungle , a...

Syndicate Your Videos on Amazon Fire TV

As publishers look for new ways to communicate and engage with consumers some of the most innovative are turning to Internet streaming devices. Ooyala , a video publishing, analytics and monetization company, has announced the ability...

AdSense Unveils New Reporting Dashboard

As marketers look to increase their consumer engagement it is vital they receive accurate, timely and comprehensive reports on their current digital efforts in order to understand how they must alter their approach. AdSense , the popular...

Marketo Unveils a Duo of Powerful Integrations

Marketers are continuously on the lookout for ways in which to improve their consumer engagement. However, in order for marketers to know what elements their campaign they have to improve they must first understand how their campaigns...

ShareThrough Unveils Programmatic Native Ads & Quality Scoring

Native advertising automation company Sharethrough has unveiled a new version of its supply side platform, Sharethrough For Publishers (SFP), that now supports programmatic native. According to the company’s announcement , the...

Target Consumers Through Hyper-Local Push Messages

Consumers leverage a variety of devices throughout the day and as advertisers look to connect with more and more consumers many are turning to platforms and solutions that let them engage with consumers on multiple devices. TouchTunes...

4 Tips for Increasing E-Commerce Ads' Effectiveness

:: By Elena Terenteva, SEMrush :: If it feels like your e-commerce advertising is like trying to win a Formula 1 race on a bike you're not alone. It’s possible to come in first but not likely… The competition is stronger...

Google Enhances TrueView Ads

Google is enhancing its TrueView ad solution to provide brands with greater interactivity and more accurate accounting of audience engagement. TrueView ads were introduced five years ago to give users the choice to watch or skip ads...

Selling Private (Ad) Inventory

As advertisers seek an alternative to audience and inventory fragmentation across multiple partners and sources, private marketplaces are projected to grow from just over a $1 billion market in 2014 to more than $3.3 billion in 2016...

A Shiny New Metric: Ad Viewability Rate

There's a conversation happening that should prove interesting to online advertisers - viewability as an ad performance metric. Google describes viewability rate as the, "Percentage of ads determined viewable out of the total...

Greater Targeting Options for Yahoo Mobile Advertisers

Mobile has become one of the hottest trends thanks to consumers' deep-rooted love for the technology and the amazing opportunity it provides companies and advertisers to engage with their consumers. To help advertisers communicate...

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

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