Posts tagged wm-advertising&pageindex=4 RSS

Local Biz Demand More Targeting for Online Ads

Paid search and untargeted banner advertising may be so yesterday, according to Borrell Associates 2014 and 2015 local advertising forecast. These two digital ad formats are forecast to fall 4 percent (paid search) and 13 percent ...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

AdSense Ads: How AdSense Optimization is a Science (Not an Art)

By John Cole, Ezoic.com Optimizing AdSense means getting just the right blend of ads and content. If you’re achieving a great user experience, as well as improving your income from ads, then you’re doing a great job. It’s...

Auto Campaigns the Next Evolution for Trumpia

Multi-channel marketing automation software provider Trumpia has unveiled a new feature that enables users to set their mobile and email campaigns on autopilot. The feature, called Auto Campaigns , enables users to set rule-based conditions...

Display Dominates Ad Spend & Actions

With all the channels competing against it – social, video and mobile – the bulk of marketers’ advertising spend is still going to display ads (63 percent), which also drove the most actions (89 percent). This is...

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooRoo recently...

PPC Landing Pages - How Do You Compare?

Search engine marketing software WordStream recently introduced a tool for grading landing pages designed for Google AdWords campaigns . The tool is designed to help advertisers identify missed opportunities on their landing pages...

Money-Transfer Co. Banks on Mobile, Paid Search

Consumers use their mobile devices for a variety of reasons – to look up directions, to research products, to actually call people and, in the case of Xoom, to send money from here to there. In fact nearly 50 percent of Xoom’s...

Exact Match and Negative Keywords Arrive in eZanga's AdPad

Digital ad network eZanga has released three new features to its AdPad platform. The solution now offers negative keywords and exact keyword match to help advertisers more efficiently target and optimize their keyword lists and reach...

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Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

Facebook Closes Like-Gate

Effective Nov. 5, 2014, developers may no longer incentivize people to like their app’s Page on Facebook. According to Facebook “incentivizing ” includes offering rewards or gating apps (dubbed Like-Gates) or app...

Get a Starter Site with Ecwid

Ecwid is helping merchants without websites establish a presence online, as the e-commerce solutions provider has rolled out a new “Starter Site” offering. With the offering, merchants can create a free, mobile-friendly...

What's New in Google Web Designer?

Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times...

comScore Prepares to Battle Non-Human Traffic with mDotLabs

comScore acquired MdotLabs in early Aug. 2014 to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. MdotLabs uses cyber-security methodologies such...

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