Posts tagged wm-advertising&pageindex=4 RSS

Google's Product Listing Ads Get Rated

Google is looking to make Product Listing Ads (PLAs) even more influential, as the tech juggernaut has introduced product ratings on PLAs. With this news, consumers in the United States will start seeing ratings appear in the form...

Bing Ads Interface Gets a New Look

According to the IAB , revenue from Interenet advertising hit an all-time high of $11.6 billion in Q1 2014. With the continued rise of spend on Internet advertising , it is no surprise that companies continue to roll out new features...

Koupons for Your Mobile Users

Cloud-based mobile offer platform Koupons Media announced that its platform has now issued (and yes, redeemed) over 250 million coupons through its retail and brand customers in the US. Koupon's system enables retailers to integrate...

Flickr Unveils Licensing Program

There is a new way for Flickr photographers to monetize their content, as the image sharing service has announced a new licensing program available on its platform. According to the announcement, Flickr’s curators are searching...

Let Your Ads Ferment with Dstillery

In the marketing universe, cross-device targeting is the star that’s burning brightest. The ability to accurately target consumers across multiple devices is becoming more realistic every day. There are dozens of cross-device...

Rakuten Marketing Unveils Strong Q2

It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014. Highlights from the...

Retarget Customers Through Sound

With the mobile ad market forecasted to be worth more than $76 billion in 2018 it’s no surprise that companies are looking to break into the market. SilverPush , a cross-platform advertising company, has announced the launch...

Zappos...King of Digital Marketing for Apparel Retailers?

In 2013 the total amount of revenue for online advertisements was $42.8 billion , 17 percent higher than in 2012. With more and more brands investing in the digital advertising game it is crucial that brands know how they stack up...

Millennials Love Consistency (and Connectivity)

When it comes to marketing to millennials, brands need to keep one word in mind – consistency. SDL released the final report of its “Five Truths for Future Marketers” series that features results from SDL’s...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

'Net Advertising News of Note

Welcome to July 2014! If you've been struggling to keep up with all the important digital advertising news that has been happening recently, Website Magazine has got your virtual back - serving up some of the most interesting developments...

Viewable Impressions with Yahoo's Price View

Yahoo announced the release of a new vCPM (viewable cost per thousand) product last week that should provide brands with the ability to run display ad campaigns at a 100 percent viewability rate. The vCPM product, dubbed Price View...

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift "top-of-mind" awareness by an average...

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