Posts tagged wm-advertising&pageindex=4 RSS

Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

A Big Year for Digital Ad Revenues

Digital advertising revenues in the U.S. had a record year in 2015 according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau. Digital advertising revenues reached $59.6 billion in 2015 (a 20 percent...

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Swipe Right: 3 Tips to Get the Most Out of Your Landing Page

:: By Alejandro Cordovi, Jumbleberry :: Digital advertising is a lot like dating. Don’t like your potential match (or ad)? Swipe left and move on. Layer ad blocking on top of that and getting a customer’s attention in 2016...

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out....

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

Around & Around We Go: Auto Ads in the Google Carousel

Google introduced a new mobile advertising format recently called Model Automotive Ads that will let users swipe through and see additional images. Google is rolling out this ad format starting with the automotive industry to help...

Are Your Video Ads Reaching Actual People?

Video presents a unique opportunity in the digital consumer experience and as a result its use is growing rapidly. Emarketer, in fact, suggested that an estimate 7.7 billion will be spent on digital video ads this year which means...

AMP Coming Fast to Publisher Networks

AMP, the open-source HTML5 design framework from Google, has received its fair share of coverage over the past few months for good reason - it provides publishers an opportunity to develop better (faster) experiences for users on mobile...

Industry Benchmarks for Google AdWords

Digital advertising solution WordStream released some interesting (and rather valuable) research on Google AdWords recently and if you're spending anything to acquire new users in the digital realm, the research is something that...

Taking Tech to Non-Profit Donors with BidPal & Salesforce

BidPal, a provider of fundraising technology for nonprofits, announced it has launched BidPal Connect on the Salesforce AppExchange . BidPal Connect allows nonprofits to easily move donor fundraising data between BidPal and Salesforce...

Take it To The Bank: Increase Engagement and Revenue with Google's Matched Content

Savvy and successful webmasters know that showcasing related, suggested or recommended content is an excellent way to increase engagement metrics like time on site with website visitors. Engagement, however, is difficult to take to...

No Video Analytics? No Problem.

Video is emerging as the most powerful medium to drive increased engagement and conversion rates. In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content...

The Result of Google's Right Hand Side Ad Removal

What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. SUBSCRIBE...

Second-Party Data: The New Boogeyman in E-Commerce

:: By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it...

Study: Millennials More Influenced by Print Ads

A new study is shedding light on the best way to market to millennials (the age group born between 1981 and 1997), suggesting that the customer segment may be more influenced by print media than digital media. The “ Millennials...

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