Posts tagged wm-advertising&pageindex=5 RSS

Honk! Targeted Ads for Car Buyers

The path to vehicle purchase is an interesting one to watch because dealers have such great opportunities when it comes to awareness building and targeted advertising. That said, car buying isn’t as fragmented as one might think...

IAB Helps Publishers DEAL with Ad Blockers

The IAB is helping publishers fight against ad blockers with the release of its Publisher Ad Blocking Primer , which outlines the tactics publishers are successfully leveraging to persuade people to stop using ad blockers. The IAB...

Retargeting for Email Marketers with SendRoll

Advertising technology solution AdRoll is bringing retargeting to the email channel. Digital marketers have long relied on email because it's less expensive than alternatives and provides an incredibly detailed amount of measurability...

Invalid Traffic & The Programmatic Problem

Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global Seller Trust Index (GSTI) , the rating standard the company publishes for programmatic advertisers. Ad fraud remains the signle...

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Smync's RoA (Return on Advocacy) offering tracks the...

Technical Guidance for Improving Viewability [INFOGRAPHIC]

The viewability of advertising, or whether it's actually seen by a consumer, is a hot topic in digital business today. There are numerous solutions in the market that are developing ways to minimize the problem of advertisers paying...

Refunds for Fraudulent Video Ad Impressions

Video ad tech provider TubeMogul isn't going to let fraudulent behavior get in its way. The company announced its Non-Human Traffic Credit Program (available to its clients that have a masters services agreement with TubeMogful...

Find Out What Content Generates the Most Revenue

Content recommendation and discovery platform Taboola, which was listed as one of Website Magazine's Top 50 Leading Networks for Digital Publishers and Online Advertisers , is releasing a new product that will show publishers exactly...

Expanded Reach with Premium Ad Formats from AOL

AOL has announced that its premium ad formats will now appear on Microsoft's MSN.com and within apps in Millennial Media's network (which AOL acquired last fall). SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy

:: By Mihir Kittur, Ugam Solutions :: Disruptive technologies are enabling new ways to circumvent minimum advertised price (MAP) policies. Retailers are constantly deploying newer and cleverer ways to evade MAP policies. These include...

Pop-Ups & Disruption to Customer Engagement

Turns out, consumers aren't fans of pop-up ads and surveys after all. Who knew? A recent survey from IgniteFeedback found that nearly 90 percent of consumers hate taking pop-up Web surveys (up 6 percent from 18 months ago). Is...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

Distributing Audience Data to the DMP's

Data management platform (DMP) Lotame has been selected as Skimlink's first DMP of record. A popular content monetization (affiliate) solution for publishers, Skimlinks will leverage Lotame's DMP to distribute the audience...

The Programmatic Ecosystem: Not Perfect But Still a Smart Investment

By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from participating in the programmatic ecosystem, they will find themselves members of a tiny minority. Why? There is a lot to like...

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