Posts tagged wm-advertising&pageindex=5 RSS

Google Buy Buttons; An Evolution to Marketplace?

Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users clicking on the buy button (limited to mobile devices for now it seems) will be directed to a product page on Google...

What's New in AdWords Editor

Google recently released an update to its AdWords Editor that includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more. Let's take a closer look. Labels: Users can now create, edit or delete labels...

One Step forward for Ad Tech; One Giant Leap for Web Kind

Aarki, a stealthy creative optimization and media buying platform for video and content-based mobile ads, is introducing an IAB rising star mobile adhesion banner ad format on its mobile ad platform Aarki Encore. The adhesion banner...

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What Paid Search Advertiser Dominated the Travel Vertical in 2014?

As summer quickly approaches and vacation season kicks into high gear, travel agencies of all sorts are ramping up their digital efforts to entice consumers to book with their service. AdGooroo , a search marketing intelligence company...

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Affiliate Marketing Isn't Broken; Your Risk Tolerance Is Weak

A recent article in Entreprenuer, written by Eric Samson, suggested that affiliate marketing has changed (and dramatically) for the worse. Samson argues that most of the affiliate action has morphed into massive coupon affiliate sites...

Analyzing and Optimizing Native Advertising

Metamarkets has unveiled its support for native advertising within its analytics platform. Leveraging the Interactive Advertising Bureau’s (IAB) OpenRTB Native Ad Specification, the new capabilities are designed to help Metamarkets’...

Mobile App Ad Campaigns and the Fraud Threat

Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting mobile ad traffic more than ever. In fact, it's estimated that advertisers could lose more than $6 billion globally to ad fraud...

Identify Consumers Across Channels

As the number of channels in which consumers can access a brand grows, marketers must leverage a comprehensive solution that enables them to efficiently connect with their consumers wherever they are. Janrain , a provider of Customer...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

A Human-Powered Approach to Programmatic Advertising

As consumers continue to find their way online, advertisers are constantly on the hunt for new ways to reach their audience. Glassview , an online advertising platform, has recently announced the launch of its social video platform...

Bing Introduces New Campaign Type for Merchants, Shoppers

With the popularity of Google Shopping campaigns, it’s no surprise that others are trying to emulate its success. Bing Ads has announced the introduction of a new campaign type called Bing Shopping Campaigns . Currently in beta...

Yahoo Delivers New Ad Capabilities to Advertisers

Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: native video and video app install ads. Through its new formats advertisers will be able to reach and engage with consumers...

Understanding What Marketers Need to Succeed in the Ever Changing Digital World

Marketers are on a constant quest to engage with more consumers and in this constantly changing digital world their needs to complete this quest are ever changing. Rocket Fuel , a programmatic media-buying platform provider, has released...

The Ever-Changing World of Mobile Ads

Advertisers are constantly trying to create the most effective and engaging ads. Unfortunately, the ideas that seem like a home run don’t always pan out, making testing a necessary step in the ad creation process. Vungle , a...

Syndicate Your Videos on Amazon Fire TV

As publishers look for new ways to communicate and engage with consumers some of the most innovative are turning to Internet streaming devices. Ooyala , a video publishing, analytics and monetization company, has announced the ability...

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