Posts tagged wm-advertising&pageindex=6 RSS

Bing Ads to Have Greater Uniformity with Google AdWords

As mobile continues to play a larger part in consumers every day routine it's important that advertisers are easily able to display their messages on mobile devices. Bing has announced two changes to their ad campaigns that will...

Build Rich Social Ads Yourself

Social marketers often have hours, not months to build a campaign. This, according to A. J. Vernet, global VP of social at Sizmek , is one of the reasons his company is giving advertisers, agencies and publishers, a new toolset that...

eZanga Puts Click Fraud in Its Sights

For as long any many of us can remember, click fraud has been the bane of the digital advertising experience. Make no mistake, it's still here, but its impact is lessening thanks in great part to the maturing technologies of our...

Google Consumer Surveys Arrive, Publishers Rejoice-ish

Google has a new program available for website owners looking to generate some additional revenue from their content. The Google Consumer Surveys program will pay publishers for completed surveys, used most often as paywall alternatives...

Buzztala Unveils Product Video Ads

Buzztala has unveiled Product Video Ads (PVAs) in an effort to help advertisers eliminate paid search waste. Buzztala’s Product Video Ads (PVAs) are short product summaries that help brands earn top organic search positions and...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Advertisers Rejoice in Easy Account Toggling

As the Internet has evolved so too have the opportunities for advertisers . Today, many advertisers are involved with more than one account and it can be cumbersome for them to switch back and forth between accounts on some ad platforms...

Getting Ready for Small Business Saturday

Most merchants are busy planning for Black Friday and Cyber Monday. There is, however, another shopping day that should be on their radar – Small Business Saturday. Now in its fifth year, Small Business Saturday is held on the...

App Publishers Increasingly Turn to Offer Walls to Monetize

As app developers continue having a difficult time monetizing their user base, some interesting technologies are finally beginning to gain some traction. Performance advertising network Adscend Media , for example, recently released...

How to Save Time and Frustration When Dealing with AdWords

As advertisers receive reports and analyze how their ads are performing it is imperative that they are able to adjust and modify their campaigns. While Google AdWords allows advertisers to modify and change their campaigns and ads...

A Strategic Guide to Cross-Platform Marketing

By Eric Bader, CMO of RadiumOne Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown...

Better Mobile Advertising in a Snap

Are your mobile ads making the biggest impact on your company’s bottom line? This is the question UpSnap wants to help digital marketers answer. For the unfamiliar, UpSnap provides targeted, data-driven mobile advertising to...

Top Halloween Costumes By Paid Search Spend

From who is spending the most to what people are searching for, AdGooroo examined 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on U.S. Google AdWords Desktop/Tablet from August to September this year. It may...

Advertisers Benefit from Consumers "Living" Online

Digital advertising has come a long way since the banner ad was a standard. While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency. The Interactive...

Finding the Causal Impact of Ad Viewability

Integration Ad Science released a new product in late September that provides insights into the impact that ad campaigns have on conversions and ROI through the measurement of what it is calling "causal" conversions. This...

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