Posts tagged wm-advertising&pageindex=6 RSS

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy

:: By Mihir Kittur, Ugam Solutions :: Disruptive technologies are enabling new ways to circumvent minimum advertised price (MAP) policies. Retailers are constantly deploying newer and cleverer ways to evade MAP policies. These include...

Pop-Ups & Disruption to Customer Engagement

Turns out, consumers aren't fans of pop-up ads and surveys after all. Who knew? A recent survey from IgniteFeedback found that nearly 90 percent of consumers hate taking pop-up Web surveys (up 6 percent from 18 months ago). Is...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

Distributing Audience Data to the DMP's

Data management platform (DMP) Lotame has been selected as Skimlink's first DMP of record. A popular content monetization (affiliate) solution for publishers, Skimlinks will leverage Lotame's DMP to distribute the audience...

The Programmatic Ecosystem: Not Perfect But Still a Smart Investment

By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from participating in the programmatic ecosystem, they will find themselves members of a tiny minority. Why? There is a lot to like...

Going Mad for Programmatic

The digital industry is going mad for programmatic. A new report out from AdRoll reveals that 66 percent of advertisers said they plan to increase their programmatic ad spend this year (2016). And the reason? According to Adroll's...

Mobile: The New Way to Engage

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial...

Affiliate Fraud is So Serious, AMs Need a Certification Now

Online compliance and brand protection service BrandVerity has announced it is now offering certifications for Affiliate Monitoring and Trademark Monitoring to users of its paid search monitoring software BrandVerity clients will essentially...

The Future of Leaner, Lighter Ads

Ad platform Jivox has introduced a number of new enhancements to its Jivox IQ Dynamic Canvas technology which should enabling publishers and agencies to produce and service digital ads aligned with technology guidelines provided by...

Programmatic with Publishers in Mind

Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way advertising is bought and sold. OpenX just launched Real-Time Guaranteed (RTG), a solution to enable direct, guaranteed deals executed...

By the Numbers...Social & Search's Newest Returns

Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, as they not only have to generate a return on investment from their paid media activities, but they also have to combat the...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

The Return of the Browser Wars

Two browser-related news stories emerged this week which might just signal the return of the browser wars. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google is beginning a roll out of a new update to its Chrome...

Sorting Through the Digital Advertising Mess

With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other problems impacting revenue, the digital advertising industry needs help. Owning and operating more than 20 websites, Sortable can relate...

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