Posts tagged wm-advertising&pageindex=7 RSS

Adwords Benchmarking >> Advertisers Grade Performance with WordStream

Companies spend millions of dollars each year on Google's AdWords platform. So, how are their campaigns performing? And how do those campaigns perform in relation to your efforts, and the efforts of other advertiser's in your...

The Primitive Power of Recurring Revenue

:: By Adam Hanft, Aria Systems :: You’re alone. You’re hungry. You’re in the dark. You’re crying. You want to be fed. Oh, and one more, thing. You’re three months old and suddenly the one predictable reality...

Bottle-Fed Recurring Revenue

:: By Adam Hanft, Aria Systems :: You’re alone. You’re hungry. You’re in the dark. You’re crying. You want to be fed. Oh, and one more, thing. You’re three months old and suddenly the one predictable reality...

In-Ad Surveys Enable Google to See Why Users Mute Ads

On the heels of its 2013 Bad Ads report , Google indicated that it will soon be introducing in-ad surveys that will be shown to users who elect to "mute" a display ad from the Google network. By using the data to learn why...

Epom Receives Multimillion Dollar Investment

In an exclusive to Website Magazine, Epom , an ad server for display, mobile, applications and video, announced it has acquired a private investment of $7 million. According to the company's official announcement, the multimillion...

Spend Summer at the Innovation Loft

Do you have a creative business idea that you would like to see come to life? If the answer is yes, consider checking out Constant Contact’s newest program – the Small Business Innovation Loft . The SMB marketing company...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Marketers to Increase Digital Marketing Spend in 2014

Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year. The study found that 61...

Mobile RTB: Current Benefits & Future Trends

Anton Ruin, CEO of Epom , outlines the potential benefits of mobile RTB for advertisers and reflects on the future trends in the sector. The concept of real-time bidding in display advertising has already proven its effectiveness,...

Best Retargeting Strategies & the Twitter Opportunity

By Moazzam Adnan of VPS & Cloud Hosting Provider Atlantic.Net The “ Rule of 7 ” is one of the most prominent concepts in marketing. The basic idea is that to convert a new customer, you have to express your marketing...

A Peek into Instagram Ad Performance

After introducing its first ads on Nov. 1, Instagram is starting to share some performance stats. The company took to its blog to shed light on metrics like reach, ad recall and awareness, and the results are promising. For example...

Across the Pond: Black Friday vs. Cyber Monday [Infographic]

Black Friday has traveled across the Atlantic and is now a feature within the UK retail landscape. There are a couple main differences though. In the U.S., Black Friday falls on the Friday after Thanksgiving and is followed by Cyber...

For Influencers, Display Ads Decline in Favor of Social Sponsorship

IZEA released its fourth annual "State of Sponsored Social" report and found that content sponsorship has become more lucrative than display advertising. In fact, 55.7% of influencers now say they make more money from sponsorships...

Mobile Sales Grow 60 Percent-Plus During Cyber Week

The results are in...and an unprecedented amount of transactions were conducted on mobile devices during Cyber Week according to data collected by Performance marketing network Rakuten LinkShare . In fact, mobile commerce contributed...

Location Tracking: Google Offers Deeper Insight on Customer Conversion

:: By Jessica Carol :: Advertisers have always been interested in knowing the impact of their ads on their potential customers, but much to their dismay, there was no easy way of doing it. The situation, however, has begun to change...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter