Posts tagged wm-analytics RSS

The Return of the Browser Wars

Two browser-related news stories emerged this week which might just signal the return of the browser wars. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google is beginning a roll out of a new update to its Chrome...

Bing Ads Intelligence Drops Two Features

Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads Intelligence (BAI). Although both features will still be accessible within the Bing Ads Web user interface (UI), they will...

Brand Loyalty Not Dead Yet

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia's...

Attribution, Measurement Top Concerns for Mobile Marketers

It's hard to deny the important role mobile devices play in modern marketing, but that doesn't make it any easier to manage. A new report from Marchex and Digiday shows that mobile is closing the gap between digital exposure...

Changes to UET at Bing Ads

Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. SUBSCRIBE to Website Magazine - 12 Issues FREE Advertisers that have not yet implemented UET will have an easier time doing...

Simplifying Mobile Decision Making with appFigures for Adobe Analytics

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marekting performance, and additional data they canuse...

Effective Use of Landing Pages for Lead Generation

:: By Sandra Donovan, IntelliConnection :: As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s...

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

AdWords Data - So Fresh, So Clean

Google has made some interesting improvements to the freshness of some of its data reports in AdWords. Account stats such as clicks and conversions (and impressions) are typically available in less than three hours, but other metrics'...

AdGear Gives Real-Time A Real Shot

Digital advertising solution AdGear unveiled a real-time dashboard for its demand-side platform AdGear Trader DSP. A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange...

Tracking Native Ad Performance with Parse.ly

Content analytics and optimization platform Parse.ly has released a feature which will enable publishers to quantify the results of sponsored content and "native advertising" - one of the more popular marketing and advertising...

Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

Merging Google Analytics and Adwords Data is Essential

When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter