Posts tagged wm-ecommerce RSS

Live Chat and Offline Ads Partner Up

Customer engagement solutions provider TouchCommerce has unveiled a new solution that aims to help advertisers transform a brand’s media message into an interactive conversation with consumers. The solution, dubbed TouchMedia...

Google Buy Buttons; An Evolution to Marketplace?

Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users clicking on the buy button (limited to mobile devices for now it seems) will be directed to a product page on Google...

Dominate the Amazon Buy Box

Retail price intelligence and repricing engine Wiser has released a dynamic "Buy Box" rule for Amazon sellers, a feature that will automatically lower sellers prices to win the Buy Box - which accounts for a whopping 82 percent...

Google Shopping Updates for Black Friday (and Beyond)

Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and...

Buzztala’s PVAs Arrive at Amazon Webstore

After unveiling its Product Video Ads (PVAs) just a week ago , Buzztala has announced that it will now offer its search engine marketing (SEM) services to retailers using the Amazon Webstore platform. Buzztala’s PVAs are short...

Getting Ready for Small Business Saturday

Most merchants are busy planning for Black Friday and Cyber Monday. There is, however, another shopping day that should be on their radar – Small Business Saturday. Now in its fifth year, Small Business Saturday is held on the...

Groupon Grows DIY Deal Builder Tool

Groupon is expanding its Deal Builder tool, as the company announced that it will now support restaurants and provide all businesses with more control over the appearance and structure of their promotions. Groupon’s DIY Deal...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Get a Starter Site with Ecwid

Ecwid is helping merchants without websites establish a presence online, as the e-commerce solutions provider has rolled out a new “Starter Site” offering. With the offering, merchants can create a free, mobile-friendly...

Pinterest Users Are Prime Brand Prospects

New research reveals that active users of Pinterest are prime targets for brands. Commissioned by Ahalogy, the study found that active Pinterest users are early adopters who love to "try and buy" the new things they discover...

Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Google Enforcing Product Identifier Requirement

Google first began enforcing its unique product identifier requirement in 2013 but it is now kicking off a new round in the next few weeks. Those that adopted the measure have experienced a greater number of user exposure opportunities...

Monitor Your Digital Marketing... Anywhere

Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

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