Posts tagged wm-ecommerce RSS

Using Transaction-Based Insights to Improve Ad Effectiveness

Visa and Oracle are teaming up for a new suite of products designed to help merchants understand if their advertising efforts are actually influencing consumer purchases online and in-stores. Leveraging digital advertising and cross...

Google Working to Close the Ad Loop

Mobile devices are blurring the physical and digital worlds and the impact goes both ways - research something online and then purchase it offline, or experience an advertisement offline and then seek it out on the Web. It is challenging...

Easy Steps to Develop Buyer Personas for Your Target Market

:: By Derek Miller, CopyPress :: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who...

Shop the Look with Google

Google has been introducing innovative ad-centric ways for consumers to find product and brands including Showcase Shopping ads and Shopping ads on image search. These offerings have been well received by advertisers and consumers...

From Online Ads to In-Store Visits

Businesses that advertise online and require offline action have been struggling over the past few years as attribution has been incredibly difficult. That's starting to change. Location intelligence solution xAd announced a partnership...

The Digital Acceleration of Auto Sales

If you have purchased a car in the last 18-24 months you will be familiar with the amount of marketing and technology that is involved on the part of buyers (researching information on the Web) and dealers (providing data to and interaction...

Q4 2016 E-Commerce Expectations In Focus

It's going to be a happy holiday season for e-commerce merchants according to recently released research from Marin Software . The enterprise marketing software published "The State of Shopping Ads: 2016 Cross-Channel Marketing...

6 Ways to Make Your Site Content More Interactive

:: By Larry Alton, @LarryAlton3 :: We’re beginning to enter a new age of content marketing. For the past decade or so, the Internet has been a relatively open place in terms of content, but as more entrepreneurs and marketers...

Wayfair Rolls Out its Own Display Ad Platform

Wayfair, an e-commerce retailer in the home furnishing and decor space, is striking out on its own in the realm of display advertising. The company just announced a proprietary display advertising solution named "Magellan"...

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out....

Second-Party Data: The New Boogeyman in E-Commerce

:: By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it...

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy

:: By Mihir Kittur, Ugam Solutions :: Disruptive technologies are enabling new ways to circumvent minimum advertised price (MAP) policies. Retailers are constantly deploying newer and cleverer ways to evade MAP policies. These include...

Mobile: The New Way to Engage

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

Brand Loyalty Not Dead Yet

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia's...

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