Posts tagged wm-mobile RSS

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Koupons for Your Mobile Users

Cloud-based mobile offer platform Koupons Media announced that its platform has now issued (and yes, redeemed) over 250 million coupons through its retail and brand customers in the US. Koupon's system enables retailers to integrate...

Mobile App Ads Deliver Higher ROI Than Banners & Video on Facebook

Application marketing platform Fiksu (which offers programmatic media buying and optimization as well as attribution and tracking on Facebook's mobile app ads), has released a new report which compares the performance of various...

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new ads, which Yahoo indicated will "seamlessly" integrate with surrounding...

Cross-Screen Ads Bridge the Gap Between Mobile and Desktop

Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platform (MMX), as the company has unveiled a new set of targeting features as well as announced the program’s expansion into 20 new...

Monitor Your Digital Marketing... Anywhere

Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital...

Interactive Video Ads Arrive at InMobi

Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced video ad formats that are designed to create an interactive and engaging ad experience for consumers. The video ad formats aim...

Self-Service App Monetization

Appia, a user acquisition network focusing on mobile, has released a self-service solution that it hopes will help publishers with their app monetization. The offering provides developers with access to several different integration...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Mobile Ads Get a Local Twist

The advertising opportunities available on mobile are expanding everyday, and a new offering is helping brands increase in-store conversions. Online-to-offline local marketing and commerce platform Retailigence has teamed up with mobile...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

Adobe Unveils Mobile Services for Marketing Cloud

Adobe has launched a new services for the Adobe Marketing Cloud in an effort to help marketers better manage, optimize and monetize their mobile apps. Adobe Mobile services provide a variety of app-centric capabilities including a...

Paso Doble: A Groundbreaking Video Ad Unit for Apps?

Mobile media company Zumobi has introduced what it believes is a revolutionary and groundbreaking video advertising format which runs inside existing mobile ad units on iOS smartphones. Zumobi is calling the format an alternative to...

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