Posts tagged wm-mobile RSS

Better Video Ad Formats for Mobile

Digital advertising solution Mixpo introduced two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, which will allow publishers to create new mobile video ad placements. Smartphone users hold their...

QUICK HIT: Revenues from Mobile Will Surpass Desktop at Google

Google now makes more money from mobile than from the desktop (at least globally) according to eMarketer's recent estimates of ad revenues at major publishers. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The...

Get iOS Apps Discovered with Apple Search Ads

Ask mobile app developers why iOS is their first platform choice and their answer will likely have something to do with the fact that the owners of these devices are simply more sought after than any other device segment, routinely...

Mobile Ad Fraud Will Cost $100 Million in 2016

How much is your enterprise losing from mobile advertising fraud? It could be much more than you think. Mobile attribution and marketing analytics providers AppsFlyer released data forecasting that app marketers will lose upward of...

Mobile App Advertising Increases 54%

Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued and significant growth in the mobile advertising and app install space as the market matures and evolves SUBSCRIBE to Website Magazine & Accelerate...

Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

The End of Mobile Ad Interstitials

Google made what amounts to a major announcement this week and everyone from search marketers to UX designers have been left wondering about the long-term potential impact. Google indicated that in early January (January 10th to be...

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

Mobile Makes the Facebook World Go Round

Facebook announced earnings this week and the one data point that has everyone talking is the amount of the social network's revenue that is attributed to mobile advertising . A staggering 84 percent of the company's revenue...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Evolving Beyond Search

The makers of Blippar , an augmented reality and visual search app, have launched Blipparsphere, its new proprietary knowledge graph technology built on the company's existing machine learning and computer vision capabilities....

Realizing the Potential of Location Data

Mobile engagement platform Localytics released a new real-time geofencing product that aims to unite the digital and physical words by enabling companies to analyze location data and send push notifications to users based on their...

Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

Measure Mobile Ad Campaigns with Conversion Zones

Simpli.fi has launched a new solution to help businesses track store traffic driven by mobile advertising campaigns. The feature, dubbed Conversion Zones, builds off of Simpli.fi’s Geo-Fencing capability. Businesses can outline...

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