Posts tagged wm-mobile RSS

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

Correlate App Activity with Digital Marketing Campaigns

Marin Software has released a feature that will allow advertisers to correlate mobile app installs (and in-app activity) to their search, display, and social ad campaigns. Request Website Magazine's Free Weekly Newsletters Through...

Yahoo's Mobile Evolution

Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize and enhance their apps. In addition to a new "exploration" interface for its Flurry Analytics product (which Yahoo...

Location-Based Marketing Goes Native with Thinknear, Mopub Alliance

Location-based marketing solution Thinknear has partnered with Mopub to offer native ad formats on its platform. The native, programmatic ad units, which appear in-stream for mobile users, could prove appealing to brands looking for...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

SweetLabs Reaches 1 Billion Users with its App Install Ad Network

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques...

App Publishers Increasingly Turn to Offer Walls to Monetize

As app developers continue having a difficult time monetizing their user base, some interesting technologies are finally beginning to gain some traction. Performance advertising network Adscend Media , for example, recently released...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

Mobile's Influence on Conversions, Yes, Conversions, is Growing

Smartphones and tablets are playing increasingly prominent roles in customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

An In-App Ad SDK for Windows 8.1

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developers an opportunity to monetize their Windows Phone traffic, with the release of a new SDK for Windows Phone 8.1. Smaato’s SDK for...

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Koupons for Your Mobile Users

Cloud-based mobile offer platform Koupons Media announced that its platform has now issued (and yes, redeemed) over 250 million coupons through its retail and brand customers in the US. Koupon's system enables retailers to integrate...

Mobile App Ads Deliver Higher ROI Than Banners & Video on Facebook

Application marketing platform Fiksu (which offers programmatic media buying and optimization as well as attribution and tracking on Facebook's mobile app ads), has released a new report which compares the performance of various...

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

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