Posts tagged wm-movers RSS

Despite Ad Blocking, Ad Tech Platform Trades Higher Than Expected

With its demand side platform, data management platform and publisher management platform, The Trade Desk's product portfolio has hit the prime-time announcing today it has begun trading on The Nasdaq Stock Market - and for $28...

QUICK HIT: Media.net & the Ad Tech Landscape

Advertising technology solution Media.net has been acquired by a group of Chinese investors for a reported 900 million. Technology entrepreneur Divyank Turakhia started the company which provides the technology powering contextual...

Native Gains a Foothold with Taboola's ConvertMedia Acquisition

Content discovery and ad platform Taboola has reportedly announced an agreement to acquire native video advertising company ConvertMedia. Following the acquisition, ConvertMedia's video technology will be integrated with Taboola's...

500 Million SmartVideos Served

Personalized video engagement platform SundaySky has delivered more than 500 SmartVideos since 2011. SundaySky’s SmartVideo platform enables brands to deliver personalized videos to consumers in real time. The videos are tailored...

Smarter Ads for Catalogers; Rethinking Retargeting

Marketing automation company SocialWire has rebranded to Manifest and announced the availability of a new multi-channel product advertising platform that will enable retailers (including brands such as Neiman Marcus, Gilt and Choxi...

Don't Show High-Paying Job Ads to the Little Ladies

Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search results selected) affect their browsing experience, whether that's ads served to them in the search engine result pages...

Coast-Change Fuels Growth for Native Ad Platform

Native advertising – ads that resemble the platform on which they appear – is growing in popularity and Los Angeles-based MGID is reaping the rewards. MGID experienced a 22 percent increase in revenue in Q4 2014, when compared...

Marin Pays Big to Amp Up Social Advertising

As advertiser look to increase their impact among consumers, many are turning to social media to do so. Yet, in order to know whether their ads are connecting with consumers advertisers must leverage a powerful social media tool. Marin...

AOL Creates an Open Marketplace for Video

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video management and exchange platform for digital media buyers and sellers. AOL currently boasts some dominance in the video content management...

comScore Prepares to Battle Non-Human Traffic with mDotLabs

comScore acquired MdotLabs in early Aug. 2014 to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. MdotLabs uses cyber-security methodologies such...

Tying In CRM Data With Media Buying

Companies have customer relationship management solutions for many reasons – lead nurturing, customer service and more – but the enterprises that are truly maximizing their return on investment with the software solutions...

Koupons for Your Mobile Users

Cloud-based mobile offer platform Koupons Media announced that its platform has now issued (and yes, redeemed) over 250 million coupons through its retail and brand customers in the US. Koupon's system enables retailers to integrate...

Viglink and the Future of Monetization for Publishers

VigLink, a performance marketing/advertising platform, recently announced it has raised $18 million in a Series C financing round, led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First...

SRDS Integrates Shiny Ads for Broader Programmatic Ad Buys

Programmatic direct advertising purveyor Shiny Ads announced its platform will be integrated into Kantar Media's SRDS, a media planning platform. “Agencies and marketers require a comprehensive and integrated platform that...

Monetizing the Social Data Stream; Twitter Acquires Gnip

Social data provider Gnip has been acquired by Twitter. Twitter, which is currently releasing a suite of new advertising products in the near future, will likely begin packaging and selling data, a service currently in great demand...

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