Posts tagged wm-movers RSS

Tying In CRM Data With Media Buying

Companies have customer relationship management solutions for many reasons – lead nurturing, customer service and more – but the enterprises that are truly maximizing their return on investment with the software solutions...

Koupons for Your Mobile Users

Cloud-based mobile offer platform Koupons Media announced that its platform has now issued (and yes, redeemed) over 250 million coupons through its retail and brand customers in the US. Koupon's system enables retailers to integrate...

Viglink and the Future of Monetization for Publishers

VigLink, a performance marketing/advertising platform, recently announced it has raised $18 million in a Series C financing round, led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First...

SRDS Integrates Shiny Ads for Broader Programmatic Ad Buys

Programmatic direct advertising purveyor Shiny Ads announced its platform will be integrated into Kantar Media's SRDS, a media planning platform. “Agencies and marketers require a comprehensive and integrated platform that...

Monetizing the Social Data Stream; Twitter Acquires Gnip

Social data provider Gnip has been acquired by Twitter. Twitter, which is currently releasing a suite of new advertising products in the near future, will likely begin packaging and selling data, a service currently in great demand...

Demand Media Feels the Effects of Google Slap

Demand Media warned of "slight" revenue declines in 2014, pointing the finger at Google and algorithm changes from last May (Penguin) that severely impacted one of the company premier websites in eHow. Revenue for Demand...

Shopzilla Grabs Programmatic Pioneer Connexity

Price comparison software powerhouse Shopzilla, which operates a number of brands in the online retail sector including Bizrate, Tada, and others, announced the acquisition of Connexity, a provider of programmatic media buying and...

Lotame, MediaCrossing Partner for Cross-Channel Audience Intelligence

Data management platform Lotame and digital media trading firm MediaCrossing have partnered to help publishers and advertisers improve how they collect, organize, analyze and activate audience data. The partnership will merge MediaCrossing's...

ValueClick Rebrands to Conversant Media

Digital marketing network ValueClick announced a name change to Conversant this week and will soon roll out what the company is calling the "world's first integrated marketing personalization platform." Conversant unites...

Capture Emotional data with BehaviorMatrix

BehaviorMatrix, an applied behavior analytics company, has been granted a foundational patent (8,639,702) by the USPTO that "establishes a system for classifying, measuring and creating models of the elements that make up human...

Rakuten Officially Forms Marketing Division, Appoints CMO

Digital marketing is evolving and Rakuten doesn't plan to be left behind. Today, the online marketplace announced an investment in digital marketing product development, global expansion, staffing and acquisitions under its new...

Privacy Comes to Mobile Ads

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...

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