Posts tagged wm-socialmedia RSS

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Flickr Unveils Licensing Program

There is a new way for Flickr photographers to monetize their content, as the image sharing service has announced a new licensing program available on its platform. According to the announcement, Flickr’s curators are searching...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

Will Twitter Click-to-Call Click with Advertisers?

Twitter's future is on your mobile phone - but not exactly in the way you might think. In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to...

Search Meets Social, Twitter Expands Promoted Accounts Offering

For Twitter to live up to its almost obscene market valuation, it's going to need advertising - and a whole lot of it. That's why so few are surprised that the platform is actively seeking out ways (some quite creative) to...

Twitter Rebrands Its Ads API

After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website. According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers...

A Peek into Instagram Ad Performance

After introducing its first ads on Nov. 1, Instagram is starting to share some performance stats. The company took to its blog to shed light on metrics like reach, ad recall and awareness, and the results are promising. For example...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

Turn Google+ Content into Ads

Soon, brands will be able to turn Google+ posts into advertisements that can run across the more than 2 million sites in the Google Display Network. According to an announcement posted on Google’s Eran Arkin’s Google+ page...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility , did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

The Secret to Twitter's Success

I don't know about you, but I've had just about enough of the roadshow-inspired hype as Twitter prepares to release its IPO this week or early next week (at a reported $23-25 per share or higher). I'm not a stock analyst...

Foursquare Ads Open Up to All SMBs

After an initial limited introduction to self-serve ads, location-based social network Foursquare officially opened up advertising capabilities to all small businesses on its platform. The ads are built to be “simple and flexible”...

Ads Arrive at Instagram

It’s official – ads have finally come to Instagram. According to the popular image-based social network’s blog, U.S. users will begin seeing “occasional” ads in their Instagram feeds, in both image and...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

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