Posts tagged wm-socialmedia RSS

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Smync's RoA (Return on Advocacy) offering tracks the...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

The State of Digital Advertising Today [Garret Gan - Thalamus]

Last month (December 2015), Website Magazine profiled Thalamus , a Web-based service that provides data about the online advertising and publisher market. WM asked Thalamus founder Garret Gan a few questions about what he thinks of...

Learn How Your Brand Trends on Instagram

User generated content (UGC) marketing provider Chute has unveiled a new app to give marketers a better understanding of how their brand, competitors and industry hashtags appear on Instagram The app, dubbed the UGC Brand Trends Report...

Step Into Twitter’s Brand Hub

Twitter is making it easier for brands to understand their impact on the social network with the launch of a new service called Brand Hub. Brand Hub helps advertisers understand their share of conversation, key audiences and trends...

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

Advertiser Outcome Score for Facebook's Audience Network Ads

Facebook is introducing a new metric that should help advertisers improve ad placement and provide greater transparency about the performance of those placements in the process. The new Advertiser Outcome Score evaluates publisher...

Instagram Ads Open Up to Everyone

Instagram has finally opened up its ads platform. Not only are ads now available to both large and small advertisers, but they are also available in 30 new countries, including Italy, Spain, Mexico, India and South Korea. What’s...

Strategic Keyword Selection & Informed Optimization for Pinterest

Pinterest remains somewhat of a black box when it comes to optimization for many merchants. Ahalogy, a Pinterest Marketing Developer Partner, has just launched a technology that allows social media marketers to optimize their content...

Bigcommerce Unveils Automated Product Ads for Social

Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. The Bigcommerce advertising platform is built in partnership with Boostable,...

Measure the Effectiveness of Facebook Ad Campaigns with AppFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

The Death of Hashtags

Advice about social media is all over the road and in my humble opinion, it's creating a credibility problem for the channel. It was not that long ago that Twitter mavens and Facebook gurus touted using hashtags as a crucial (nay...

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

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