Posts tagged wm-socialmedia RSS

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

Social Selling in Action; Facebook Unveils New Product Ads

Facebook is introducing a new ad format that enables businesses to advertise multiple products in the News Feed. The format, dubbed product ads, is designed to help businesses promote multiple products or their entire product catalog...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be and it's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Twitter Unveils Syndicated Promoted Tweets

Twitter is expanding the reach of Promoted Tweets beyond its social network, as the company has announced new partnerships to syndicate Promoted Tweets with Flipboard and Yahoo! Japan. According to the social network, there were approximately...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

Tailored Audiences at Twitter In Focus

Most of the Web still can't figure out how to generate conversions from (much less brand awareness on) Twitter, but that certainly hasn't stopped the network from releasing advertising solutions on top of the platform - the...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Flickr Unveils Licensing Program

There is a new way for Flickr photographers to monetize their content, as the image sharing service has announced a new licensing program available on its platform. According to the announcement, Flickr’s curators are searching...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

Will Twitter Click-to-Call Click with Advertisers?

Twitter's future is on your mobile phone - but not exactly in the way you might think. In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to...

Search Meets Social, Twitter Expands Promoted Accounts Offering

For Twitter to live up to its almost obscene market valuation, it's going to need advertising - and a whole lot of it. That's why so few are surprised that the platform is actively seeking out ways (some quite creative) to...

Twitter Rebrands Its Ads API

After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website. According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers...

A Peek into Instagram Ad Performance

After introducing its first ads on Nov. 1, Instagram is starting to share some performance stats. The company took to its blog to shed light on metrics like reach, ad recall and awareness, and the results are promising. For example...

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