Posts tagged wm-socialmedia RSS

Social Activism & Millennials

Consumer insights and engagement platform Crowdtap and the Ad Council released an interesting study exploring how Millennials are approaching social activism in the age of social media. The report revealed that 45 percent of millennials...

Lead Generation and The Future of Social Ads

Facebook's announcement that recent adjustments made to its news feed algorithm would result in a greater emphasis on friends over (rather than brand pages organically) could mean that the social network is once again forcing companies...

Yahoo Embraces Storytellers & Big-Brand Content Marketing

Content remains king and brands are now actively looking for solutions to help them engage more users and generate higher revenues, and these solutions are coming from some very familiar names in Web tech. Yahoo, for example, has introduced...

Targeting & Retargeting at Pinterest

Just a few months after introducing email-based ad targeting, Pinterest will soon enable advertisers to target ads to users who previously visited their website or used their mobile application. Brands will also be able to bring in...

Study: Digital is the Best Way to Market to Women

The digital approach is likely the best approach when marketing to women according to recent research from people-based digital marketing and customer acquisition provider Fluent. The “Marketing to Women: 2016” report sheds...

What's the Return on Advocacy?

Social word-of-mouth platform Smync has launched a new feature to track the effects of social brand advocacy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Smync's RoA (Return on Advocacy) offering tracks the...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

The State of Digital Advertising Today [Garret Gan - Thalamus]

Last month (December 2015), Website Magazine profiled Thalamus , a Web-based service that provides data about the online advertising and publisher market. WM asked Thalamus founder Garret Gan a few questions about what he thinks of...

Learn How Your Brand Trends on Instagram

User generated content (UGC) marketing provider Chute has unveiled a new app to give marketers a better understanding of how their brand, competitors and industry hashtags appear on Instagram The app, dubbed the UGC Brand Trends Report...

Step Into Twitter’s Brand Hub

Twitter is making it easier for brands to understand their impact on the social network with the launch of a new service called Brand Hub. Brand Hub helps advertisers understand their share of conversation, key audiences and trends...

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

Advertiser Outcome Score for Facebook's Audience Network Ads

Facebook is introducing a new metric that should help advertisers improve ad placement and provide greater transparency about the performance of those placements in the process. The new Advertiser Outcome Score evaluates publisher...

Instagram Ads Open Up to Everyone

Instagram has finally opened up its ads platform. Not only are ads now available to both large and small advertisers, but they are also available in 30 new countries, including Italy, Spain, Mexico, India and South Korea. What’s...

Strategic Keyword Selection & Informed Optimization for Pinterest

Pinterest remains somewhat of a black box when it comes to optimization for many merchants. Ahalogy, a Pinterest Marketing Developer Partner, has just launched a technology that allows social media marketers to optimize their content...

Bigcommerce Unveils Automated Product Ads for Social

Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. The Bigcommerce advertising platform is built in partnership with Boostable,...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter