Posts tagged wm-software RSS

Smarter Ads for Catalogers; Rethinking Retargeting

Marketing automation company SocialWire has rebranded to Manifest and announced the availability of a new multi-channel product advertising platform that will enable retailers (including brands such as Neiman Marcus, Gilt and Choxi...

Finding the "Right" Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Simpler Drip: Manage Multi-Touch Campaigns from a Single Dashboard

Sales platform ToutApp has unveiled a new “Command Center” to help simplify complex drip campaigns with a single, centralized dashboard. Command Center is a multi-touch sales outreach management tool available through the...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

Live Chat and Offline Ads Partner Up

Customer engagement solutions provider TouchCommerce has unveiled a new solution that aims to help advertisers transform a brand’s media message into an interactive conversation with consumers. The solution, dubbed TouchMedia...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

Where All Digital Advertising Intersects

Each year, marketers are using more and more disparate technology solutions to run their acquisition and retention campaigns. While many have yet to consider consolidating these tools to make their lives easier, technology companies...

What's New in Google's New AdWords Editor?

Google has released several new tools the past few months (including "ad customizers" which enable large-scale AdWords users to customize their creative at scale), and just last week launched an update to the AdWords Editor...

eZanga Puts Click Fraud in Its Sights

For as long any many of us can remember, click fraud has been the bane of the digital advertising experience. Make no mistake, it's still here, but its impact is lessening thanks in great part to the maturing technologies of our...

A Strategic Guide to Cross-Platform Marketing

By Eric Bader, CMO of RadiumOne Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown...

Get Cake and Experience the Sweet Future of Affiliate Marketing

Digital marketing software Cake has announced a new release of Cake for Networks, an SaaS-based affiliate data tracking and analytics solution with some much improved reporting and attribution capabilities. The updated system offers...

What's New in Google Web Designer?

Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times...

Direct Order Automation with Rubicon Project's 49bc

Real-time advertising platform Rubicon Project has released a new solution for "direct order" automation. Now available in private beta, 49bc essentially provides a more sophsiticated interface that brings packaging, discovery...

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