Posts tagged wmfeature RSS

Why Social Media is the Secret to Advancing Predictive Marketing

:: By Lux Narayan, Unmetric :: In the 2002 film Minority Report , a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Creative Principles for Increasing Customer Response in Any Channel

:: By David Braun, New Control :: The cold hard truth about direct response marketing is that most users are just looking for a reason to ignore any communications sent their way. On average, a customer will spend 3 seconds on a direct...

8 Ways to Nail Native Ad Headlines

Here we find the elusive creature, the website visitor, in its natural habitat. The website visitor has adapted to its harsh environment of sensory overload. Years of browsing websites and clicking on links has conditioned the website...

Programmatic for the Native Advertisers

BidSwitch, which provides demand side and supply side platforms an opportunity to manage their programmatic media trading across mobile, video and desktop, is expanding into the digital world of native advertising. By releasing the...

4 Tips for Increasing E-Commerce Ads' Effectiveness

:: By Elena Terenteva, SEMrush :: If it feels like your e-commerce advertising is like trying to win a Formula 1 race on a bike you're not alone. It’s possible to come in first but not likely… The competition is stronger...

Crash Course on Mobile Advertising Formats, Trends & Projections

:: By Elena Terenteva, SEMrush :: Can you believe it? It hasn’t even been 10 years since we got the first iPhone. And yet in the last 12 months we spent more time consuming content on mobile devices than watching TV, for instance...

Correlate App Activity with Digital Marketing Campaigns

Marin Software has released a feature that will allow advertisers to correlate mobile app installs (and in-app activity) to their search, display, and social ad campaigns. Request Website Magazine's Free Weekly Newsletters Through...

Search Marketing vs. Newspaper & TV – Which Should You Invest In?

:: By Travis Bliffen, Stellar SEO :: As a business owner, marketing director or anyone who has a say in how your marketing budget is allocated, it is important to understand which channels will yield the highest return and what the...

Top 5 Most Clickable Valentine’s Day Native Ads

By Maria Shinkevich, MGID Advertisers all know it is important to take advantage of the seasonal calendar and Valentine’s Day is no exception. But as we march forward toward the big date, it may be worthwhile to look closer at...

Marketing Strategies to Win the Super Bowl Ad Performance Game

:: By Ryan Bateman, Dynatrace :: Super Bowl ad campaigns and omni-channel strategies are gaining in popularity and complexity every year. They are fun and interactive, and attract a huge amount of attention. However, brand equity hangs...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

A Strategic Guide to Cross-Platform Marketing

By Eric Bader, CMO of RadiumOne Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown...

AdSense Ads: How AdSense Optimization is a Science (Not an Art)

By John Cole, Ezoic.com Optimizing AdSense means getting just the right blend of ads and content. If you’re achieving a great user experience, as well as improving your income from ads, then you’re doing a great job. It’s...

Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

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