Posts tagged wmfeature RSS

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. According to the Wall Street Journal , Facebook apparently indicated that its measure of the average time users spent watching videos was artificially...

DFSA and the Not-So-Subtle Hint that PPC is Changing

:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers' arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over...

Easy Steps to Develop Buyer Personas for Your Target Market

:: By Derek Miller, CopyPress :: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who...

The Data Behind Demand: How The Information Revolution Is Powering Programmatic Advertising

:: By Eric Bozinny, YuMe :: There's a hidden world behind today's website advertisements. Extraordinary feats of analysis and computing power, along with lightning-fast bidding wars for crucial online marketing real estate...

Adsense Policy Update Lets the Ads Flow

Google made some rather significant changes to their AdSense policy recently and most publishers are, well, pretty happy about the development. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company is essentially...

How Google AdWords Works: A Primer for SEM Newbies (PART 1)

The benefits of advertising through Google's AdWords program should be obvious - it enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control cost, and...

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

Why Does Twitter Keep Releasing Ad Products No One Actually Wants?

The problem with operating within a vacuum of self-importance is that you simply can't differentiate between a good idea and another so-so idea. That's the case, again, with Twitter this week. The "define-it-however-you...

The Benefits and Drawbacks Of Header Bidding For Publishers

:: By Maciej Zawadzinski, Clearcode :: Even if you have just a basic understanding of online display, you’ve probably familiar with real-time bidding - the auction-like process that occurs in an ad exchange for the buying and...

How Tra-Digital Advertising is the Future of All Marketing

The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000's. It shook the fabric of the status quo and literally split the marketing world into two different but...

3 Ways Header Bidding Levels the Playing Field For Online Publishers

:: Darline Jean, PulsePoint :: Ask many of today’s digital publishers what their biggest challenges are and you’ll likely hear a common refrain - growing their audience while producing high-quality editorial content in...

3 Data Dilemmas Advertisers Must Overcome

:: By Maciej Zawadziński, Clearcode :: As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before...

Swipe Right: 3 Tips to Get the Most Out of Your Landing Page

:: By Alejandro Cordovi, Jumbleberry :: Digital advertising is a lot like dating. Don’t like your potential match (or ad)? Swipe left and move on. Layer ad blocking on top of that and getting a customer’s attention in 2016...

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out....

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

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