Posts tagged wmfeature RSS

How Tra-Digital Advertising is the Future of All Marketing

The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000's. It shook the fabric of the status quo and literally split the marketing world into two different but...

3 Ways Header Bidding Levels the Playing Field For Online Publishers

:: Darline Jean, PulsePoint :: Ask many of today’s digital publishers what their biggest challenges are and you’ll likely hear a common refrain - growing their audience while producing high-quality editorial content in...

3 Data Dilemmas Advertisers Must Overcome

:: By Maciej Zawadziński, Clearcode :: As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before...

Swipe Right: 3 Tips to Get the Most Out of Your Landing Page

:: By Alejandro Cordovi, Jumbleberry :: Digital advertising is a lot like dating. Don’t like your potential match (or ad)? Swipe left and move on. Layer ad blocking on top of that and getting a customer’s attention in 2016...

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out....

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

The Result of Google's Right Hand Side Ad Removal

What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. SUBSCRIBE...

Second-Party Data: The New Boogeyman in E-Commerce

:: By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it...

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy

:: By Mihir Kittur, Ugam Solutions :: Disruptive technologies are enabling new ways to circumvent minimum advertised price (MAP) policies. Retailers are constantly deploying newer and cleverer ways to evade MAP policies. These include...

The Programmatic Ecosystem: Not Perfect But Still a Smart Investment

By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from participating in the programmatic ecosystem, they will find themselves members of a tiny minority. Why? There is a lot to like...

The State of Digital Advertising Today [Garret Gan - Thalamus]

Last month (December 2015), Website Magazine profiled Thalamus , a Web-based service that provides data about the online advertising and publisher market. WM asked Thalamus founder Garret Gan a few questions about what he thinks of...

The Great Assist: Kobe Bryant's Retirement and Its Impact on Information Publishing

When Kobe Bryant recently penned his retirement letter “Dear Basketball” many were surprised to learn it wasn’t published on the Lakers official website nor that of the Los Angeles Times, USA Today or even ESPN. While...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters

:: By Rick Abell, Exponential :: Fraud is a four-letter word in the advertising industry. It sucks money out of campaigns and brands’ bottom lines. While the famed industry impact estimate of $6 billion is likely overstated to...

Share User Data to Gain Incremental Revenue & Audience Insight

Companies like Facebook and Google have an immense advantage over independent publishers thanks to their impressive scale and massive data stores. It is nearly impossible for small and mid-size publishers, however, to create their...

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