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Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made...
Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...
By Patricia Rodriguez, Head of Public Relations, Qadabra The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their...
If you could use just one platform to manage all of your digital advertising campaigns, would you do it? Pricing Engine is hoping you will as it formally launches its platform, a system that helps SMB's grade ad performance using...
Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...
Web businesses use application programming interfaces (APIs) for all sorts of the things, depending on their unique needs and the demands of their customers. These interfaces allow website developers to easily migrate their software...
Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video...
If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization...
In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...
Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time...
If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...
It’s been quite a while since we last covered Yelp, but the local Web darling made an announcement last month that may just bring it back to our collective attention. Yelp, which already offers a deals solution, introduced a...
Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...
Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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