Posts tagged yahoo RSS

Viewable Impressions with Yahoo's Price View

Yahoo announced the release of a new vCPM (viewable cost per thousand) product last week that should provide brands with the ability to run display ad campaigns at a 100 percent viewability rate. The vCPM product, dubbed Price View...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new ads, which Yahoo indicated will "seamlessly" integrate with surrounding...

Yahoo Gets More Programmatic

Yahoo announced the expansion of its programmatic advertising capabilities for display inventory, welcoming MediaMath, DoubleClick Bid Manager and The Trade Desk as new partners on its demand side platform. These integration's...

Yahoo Shows Sign of Life with New Local Offering

The Yahoo Small Business network has launched Yahoo Localworks , a program to help local businesses increase visibility and generate leads through search resutls, directory listings and map applications. Yahoo will push business profiles...

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Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...

What Internet Retailers Spend on Paid Search

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

An AdSense Threat from Bing-Yahoo

Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers...

Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from...

Bing adCenter Radius Targeting

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...

Facebook Overtakes Yahoo as World's Third Largest Site

Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an...

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