Posts tagged youtube RSS

Video-Based Shopping Comes to Adwords

Google introduced two new video formats in Adwords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards"...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Google Enhances TrueView Ads

Google is enhancing its TrueView ad solution to provide brands with greater interactivity and more accurate accounting of audience engagement. TrueView ads were introduced five years ago to give users the choice to watch or skip ads...

YouTube Audience Buying & Content Targeting

Outrigger Media is now enabling advertisers on its OpenSlate paltform, which offers programmatic buying and auction-based targeting of YouTube ads, to take advantage of demographic data. With a great deal of attention being paid to...

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

Social Media's Impact on Product Choice

Businesses are always trying to garner consumer attention. Whether through T.V. advertisements or emails , the goal is the same, lure consumers into purchasing a product or service. Now though, the most effective way to advertise a...

Holiday Ad Budgets Get Social

More advertisers are spending more of their ad budgets on social network advertising this holiday season, according to financial consulting firm BDO, USA. The BDO USA Retail Compass Survey of CMOs examined the opinions of 100 chief...


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