Internet Advertising

Click-to-Call from Mobile Display

2013-05-15T19:30:00Z

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers. "For services with local offices, like insurance, education, finance, health, beauty, travel, telecom and other utilities, 70 percent of consumers want to talk to someone before opening their wallets," said Carl Holmquist, Freespee founder and CEO. "Especially...(read more)

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

2013-05-03T17:30:00Z

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar to the Sponsored Stories ads that Facebook rolled out a while ago, Yahoo’s new “Stream Ads” are native ad types that will feature sponsored posts appearing in the content stream on the freshly redesigned Yahoo homepage; the ads will also show up in...(read more)

Rakuten MediaForge Reports Double-Digit Growth

2013-05-03T16:38:00Z

Engagement-based display advertising provider Rakuten MediaForge has seen double-digit growth for the second consecutive quarter since Rakuten acquired MediaForge in September 2012. Rakuten offers a variety of consumer- and business-focused services, and with the company’s acquisition of MediaForge, its portfolio of services has extended to include display technology that helps advertisers to acquire new customers, increase revenue and achieve stronger return on ad spend (ROAS). Since the acquisition...(read more)

Global Search Ad Trends You MUST Know

2013-04-30T19:30:00Z

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing and the average cost-per-click. Without that information, you just can’t make good decisions or plan effectively for paid search campaigns. Kenshoo's new report, which examines the performance of paid search marketing, provides exactly that. Here are a...(read more)

Ad Keyword Distribution Visualized

2013-04-30T19:15:00Z

Last week Bing announced the upcoming introduction of a feature which will enable Bing Ads users to visualize key performance indicators across thousands of keywords and better explore optimization opportunities. Bing's Keyword Visualization Graph is really a "big picture" kind of tool to understand performance, but the value really comes with its ability to provide marketers with insights on their most high-impact keywords. The Keyword Distribution Graph places keywords into a set...(read more)

Salesforce Unveils Self-Serving Social Ad App

2013-04-30T16:55:00Z

A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud. The app connects social ads with CRM and social data, which allows brands and agencies to power ad campaigns on Facebook and Twitter using real-time customer and social listening data. Moreover, the launch of Social.com adds new technology to the Salesforce Marketing Cloud, which already includes social listening app Salesforce Radian6 and publishing app Salesforce Buddy...(read more)

What Internet Retailers Spend on Paid Search

2013-04-26T13:31:00Z

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic on the paid search retail universe which breaks down the $2.3 billion dollars spent on performance advertising (Adwords and Yahoo! Bing in the second half of 2012 in this case) by retail category. “Mass retailers” collectively spent a whopping $490 million in...(read more)

Social Annotations Now in Google Enhanced Campaigns

2013-04-22T17:35:00Z

Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made their way into the advertising ecosystem which should make the Google Adwords offering even more irresistible to Internet marketers. Adwords advertisers running enhanced campaigns can now include social annotations. If you have a Google+ page with a significant number of...(read more)

Kenshoo and CityGrid Team Up for a Local Partnership

2013-04-19T19:15:00Z

A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns. Digital marketing provider Kenshoo has teamed up with local content network CityGrid in a move that will help marketers manage and optimize ads on the CityGrid ad network within the Kenshoo Local platform. The partnership makes Kenshoo Local the first integrated local platform that is capable of directly managing CityGrid Places and reporting on CityGrid...(read more)

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

2013-04-18T11:19:00Z

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows salespeople to prioritize emails from customers and prospects, focus on important opportunities and access relevant customer information. Moreover, the technology allows users to turn messages into actionable tasks and update salesforce.com as they work. According to...(read more)

Target Twitter Ads with Keywords

2013-04-17T18:25:00Z

Twitter is stepping up its ad game with its latest launch of keyword targeting in timelines. Keyword targeting allows advertisers on the micro-blogging social network to reach consumers based on the keywords in their recent tweets and the tweets that they have recently engaged with. According to Twitter’s blog, this feature is especially valuable for advertisers looking for signals of intent, because it lets them reach users at the right moment and in the right context. “For example:...(read more)

Digital Ad Revenues Hit New High

2013-04-17T17:50:00Z

Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over 2011’s full-year revenue number of $31.7 billion, which was also a record. The report reveals that mobile is continuing to gain momentum, because for the second year in a row this channel attained triple-digit growth year-over-year. In fact, mobile grew by 111 percent...(read more)

Marketers Pay Top Dollar to Reach the Digital Elite

2013-04-16T20:10:00Z

Marketers are paying top dollars to reach an audience segment that has been dubbed the “Digital Elite” by a new report from marketing solutions provider Turn . Turn’s Digital Audience Report, which highlights insights from the first quarter of 2013, calls the Digital Elite “the world’s most valuable audience” and claims that marketers are seeking out this audience because of their active online habits and spending behavior. In fact, the Digital Elite, which is...(read more)

Run a Special on Foursquare, Gain Visibility

2013-04-15T20:35:00Z

If you are a merchant who uses Foursquare to connect with your customers, you should consider running a special tomorrow in order to receive additional visibility from the location-based social network. Foursquare has dubbed April 16th “4sqDay” and encourages people to celebrate by getting together, throwing parties and checking-in to their favorite local restaurants, bars and stores. According to a blog post from the social network, “Offering a special for 4sqDay is a great way...(read more)

Big List of Mobile Ad Networks

2013-04-15T19:05:00Z

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely due to the merchants trying to reach mobile customers in hopes of bringing them into their brick-and-mortar stores. Mobile advertising can also be used to send customers to digital properties or entice them to download apps. But where is a merchant to turn when they want...(read more)