Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

The Programattic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

Digital Ad Measurement Denied Its Big Leap Forward

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing. The Interactive Advertising Bureau (IAB) has released its latest...

Did Bing Ads Bring the Holiday Cheer?

Search engine marketing software WordStream has launched a performance grader for Bing Ads advertisers . The tool allows Bing advertisers to evaluate the relative strength and weakness of their search advertising accounts across several...

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Can You Tell the Difference Between Ads and "Recommended" Native Content?

As technology has advanced advertisements have become more seamlessly integrated into websites causing consumers to mix up what is advertisement and what is editorial content. Adiant , a provider of digital advertising solutions and...

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Internet Ad Revenue Hits Historic High

As the Internet expands and new channels mature (e.g. mobile, video), an amazing opportunity is present for marketers to advertise the brands they represent to consumers. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers...

Will Native Ads Capture Your Digital Attention in 2015?

Native ad technology platform TripleLift announced it has signed an agreement with The Atlantic to be the platform for the brand's integrative native advertising effrorts across its portfolio of sites. TripleLift’s platform...

What's New in Google's New AdWords Editor?

Google has released several new tools the past few months (including "ad customizers" which enable large-scale AdWords users to customize their creative at scale), and just last week launched an update to the AdWords Editor...

Gain Insight Into Your Top Advertising Competitors at Bing

As the holidays rapidly approach marketers are constantly searching for more effective ways to display their products. One of the many ways to do this is to scout the top advertisers of similar products and find out what is making...

AOL Creates an Open Marketplace for Video

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video management and exchange platform for digital media buyers and sellers. AOL currently boasts some dominance in the video content management...

Google Shopping Updates for Black Friday (and Beyond)

Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and...

Apple Selects Companies to Bring Automation to iAds

As consumers continue to spend more and more of their time on mobile devices, digital advertising companies have had to adjust from a focus on desktop browser ads to displaying ads on mobile devices. Rubicon Project , a digital advertising...

Google Experiments with Ad Blocking

Google is testing out a new program called Contributor, which essentially enables users to pay a $1 - $3 fee to avoid viewing ads on certain websites. On the Contributor website Google notes that today’s Internet is mostly funded...

DoubleClick Breaks the Internet

Kim Kardashian may have tried to break the Internet but Google kind of succeeded. For a short time last week, Internet users enjoyed a nearly ad free Web experience due to an outage at Google’s DoubleClick for publishers (DFP...

Understanding Global Digital Tendencies

The Internet has truly made the world a global community and in order for advertisers to make the most out of their digital efforts it’s important that they understand each country's digital tendencies. A.T. Kearney , a global...

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