Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

AdWords Express Now Provides Greater Control & Improved Reporting

Those businesses using Google's AdWords Express program now have several new features worthy of note including call tracking, ad scheduling and map actions. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new...

Pinterest Pins Hopes on Video Ads

Pinterest is laser-focused on improving its advertising ecosystem and on the heels of introducing a CPC auction earlier this month has just debuted video ads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success More video...

Auction-Based CPM Campaigns Now at Pinterest

Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The once darling of the social media world this week introduced CPM campaigns using an auction-based system. SUBSCRIBE to Website...

Move Fast to Target Shifting Consumer Mindset

Marketing technology provider Amobee has launched a new solution that will provide marketers the ability to target and deliver digital campaigns at key consumer "mindset moments" that are based online and offline data signals...

Filed under: ,

Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software . The enterprise marketing software has released Smart Sync for Shopping, a feature that...

Branded Content Performance in Focus

Branded content (a phrase that many use interchangeably with native advertising) is getting a serious look from both publishers and advertisers alike these days, but is it living up to the hype? A recently released study on branded...

Remarketing Opens on Google Search Partners

Google is making its popular retargeting lists available for Google Search Partners. The Remarketing lists for search ads will make it possible for marketers to customize search campaigns to those consumers who have previously visited...

Facebook's Social Ad Problem

Blocking the ad blockers with advertising? As an advertiser on Facebook, do you really want to spend for an impression for a user that has an ad blocker installed? Whether you want it or not, that is what you're about to get. The...

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

Native Ad Publishers Fail in Transparency

Despite the hype, native advertisements seem to fail when it comes to providing adequate consumer transparency and disclosure. An analysis by the Online Trust Alliance of native advertisement on the top 100 news websites found that...

Why Does Twitter Keep Releasing Ad Products No One Actually Wants?

The problem with operating within a vacuum of self-importance is that you simply can't differentiate between a good idea and another so-so idea. That's the case, again, with Twitter this week. The "define-it-however-you...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

Native Gains a Foothold with Taboola's ConvertMedia Acquisition

Content discovery and ad platform Taboola has reportedly announced an agreement to acquire native video advertising company ConvertMedia. Following the acquisition, ConvertMedia's video technology will be integrated with Taboola's...

Responsive Ads Going Programmatic

Digital advertising solution ResponsiveAds is unveiling its STRETCH® technology, a new cross-screen (responsive) ad format configuration that be served programmatically into existing Internet Advertising Bureau (IAB) ad slots....

The Benefits and Drawbacks Of Header Bidding For Publishers

:: By Maciej Zawadzinski, Clearcode :: Even if you have just a basic understanding of online display, you’ve probably familiar with real-time bidding - the auction-like process that occurs in an ad exchange for the buying and...

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter