Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Shopzilla Grabs Programmatic Pioneer Connexity

Price comparison software powerhouse Shopzilla, which operates a number of brands in the online retail sector including Bizrate, Tada, and others, announced the acquisition of Connexity, a provider of programmatic media buying and...

Lotame, MediaCrossing Partner for Cross-Channel Audience Intelligence

Data management platform Lotame and digital media trading firm MediaCrossing have partnered to help publishers and advertisers improve how they collect, organize, analyze and activate audience data. The partnership will merge MediaCrossing's...

Monitor Your Digital Marketing... Anywhere

Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital...

Brightcove Brings Video Ads to Chromecast

Cloud-based video service Brightcove has announced that developers creating apps for Google Chromecast (a dongle that enables users to stream digital content via WiFi to their HDTVs) will now be able to use its services for deployment...

Interactive Video Ads Arrive at InMobi

Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced video ad formats that are designed to create an interactive and engaging ad experience for consumers. The video ad formats aim...

Self-Service App Monetization

Appia, a user acquisition network focusing on mobile, has released a self-service solution that it hopes will help publishers with their app monetization. The offering provides developers with access to several different integration...

RTB in Online Advertising: Evolution & Perspectives

:: By Anton Ruin, Epom :: As opposed to a more conventional approach, the concept of real-time bidding (RTB), which presupposes advertisers’ bidding for certain audiences in a real-time auction, has opened a new era in online...

ValueClick Rebrands to Conversant Media

Digital marketing network ValueClick announced a name change to Conversant this week and will soon roll out what the company is calling the "world's first integrated marketing personalization platform." Conversant unites...

Capture Emotional data with BehaviorMatrix

BehaviorMatrix, an applied behavior analytics company, has been granted a foundational patent (8,639,702) by the USPTO that "establishes a system for classifying, measuring and creating models of the elements that make up human...

Bing Adds Functionality to Sync Results in Ads Editor

Bing announced that users of its Bing Ads Editor will soon have some new capabilities at their disposal with the introduction of an enhanced sync result window. Advertisers using Bing's Ad Editor will be able to see how many changes...

Rakuten Officially Forms Marketing Division, Appoints CMO

Digital marketing is evolving and Rakuten doesn't plan to be left behind. Today, the online marketplace announced an investment in digital marketing product development, global expansion, staffing and acquisitions under its new...

Will GoDaddy's Get Found Help 'Net Pros?

GoDaddy’s Super Bowl commercial that is set to air this Sunday will feature a new product that aims to help small businesses increase their online visibility. The product, dubbed GetFound, is similar to other local marketing...

Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

Adwords Benchmarking >> Advertisers Grade Performance with WordStream

Companies spend millions of dollars each year on Google's AdWords platform. So, how are their campaigns performing? And how do those campaigns perform in relation to your efforts, and the efforts of other advertiser's in your...

The Primitive Power of Recurring Revenue

:: By Adam Hanft, Aria Systems :: You’re alone. You’re hungry. You’re in the dark. You’re crying. You want to be fed. Oh, and one more, thing. You’re three months old and suddenly the one predictable reality...

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