Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

SRDS Integrates Shiny Ads for Broader Programmatic Ad Buys

Programmatic direct advertising purveyor Shiny Ads announced its platform will be integrated into Kantar Media's SRDS, a media planning platform. “Agencies and marketers require a comprehensive and integrated platform that...

Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

Monetizing the Social Data Stream; Twitter Acquires Gnip

Social data provider Gnip has been acquired by Twitter. Twitter, which is currently releasing a suite of new advertising products in the near future, will likely begin packaging and selling data, a service currently in great demand...

[Infographic] Auto Industry Makes Big Turn to Digital Ad Spend

Social media advertising and search are two main drivers of how car shoppers research today. As such, digital ad spending in the automotive industry is on the rise with an expected increase of 143 percent from 2012-2018, according...

Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Video Advertisers Face Fraud, Find Solution

Despite major advances in online advertising, fraud is still a big thorn in Internet marketers' sides - even those advertising using video. According to a recent study , 87 percent of advertisers do not trust data from media vendors...

39.6% of Ads are Not Viewable

New data from Pointroll indicates that a significant portion of display advertising isn't being seen by users. Pointroll's Benchmark Report 2013, which evaluated 100 billion ad impression from various exchanges, found that...

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3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Filtering Forum Content with CrowdReport

Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed CrowdReport, which aims to help strengthen brand safety for advertisers on the CrowdGather network. The CrowdReport solution flags...

Bing Ads Loosens Normalization Policies

Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In...

Performance Marketers Cash In On Love

Love was in the air and consumers were spending money in the weeks leading up to February 14, as a new report from Rakuten Linkshare reveals that its performance marketing network saw double-digit, year-over-year (YOY) growth during...

Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

IZEA's Real-Time Marketplace for Sponsored Social in Focus

Love or loathe the idea, sponsored social is likely here to stay - and it's future looks bright. IZEA, which provides a platform for managing sponsorship transactions (which it has processed more than 3 million of since 2006),...

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