Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

Native Ad Publishers Fail in Transparency

Despite the hype, native advertisements seem to fail when it comes to providing adequate consumer transparency and disclosure. An analysis by the Online Trust Alliance of native advertisement on the top 100 news websites found that...

Why Does Twitter Keep Releasing Ad Products No One Actually Wants?

The problem with operating within a vacuum of self-importance is that you simply can't differentiate between a good idea and another so-so idea. That's the case, again, with Twitter this week. The "define-it-however-you...

FB Ad Reports without the Grunt Work

Megalytics, a software-as-a-service that enables companies to publish marketing reports, has announced an integration with Facebook Ads. Megalytis users will now be able to connect their Facebook Ad accounts and cerate marketing reports...

Native Gains a Foothold with Taboola's ConvertMedia Acquisition

Content discovery and ad platform Taboola has reportedly announced an agreement to acquire native video advertising company ConvertMedia. Following the acquisition, ConvertMedia's video technology will be integrated with Taboola's...

Responsive Ads Going Programmatic

Digital advertising solution ResponsiveAds is unveiling its STRETCH® technology, a new cross-screen (responsive) ad format configuration that be served programmatically into existing Internet Advertising Bureau (IAB) ad slots....

The Benefits and Drawbacks Of Header Bidding For Publishers

:: By Maciej Zawadzinski, Clearcode :: Even if you have just a basic understanding of online display, you’ve probably familiar with real-time bidding - the auction-like process that occurs in an ad exchange for the buying and...

Mobile Makes the Facebook World Go Round

Facebook announced earnings this week and the one data point that has everyone talking is the amount of the social network's revenue that is attributed to mobile advertising . A staggering 84 percent of the company's revenue...

AdWords Rolls Out Expanded Text Ads & Device Bid Adjustments

Google is officially rolling out expanded text ads - which they began testing in April 2015) - as well as device bid adjustments. As you may (or may not yet know), expanded text are two headlines which each contain 30 characters, and...

Publishers, Malware & Auto-Redirecting Creatives

There are numerous important topics in the ad-tech space including data usage, latency and ad intrusiveness to name a few, but another is auto-redirecting creative and malware. Mobile-first video mediation platform AerServe recently...

AMPing Up the Ad Speed

Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the advertising technology space. Malte Ubl, Tech Lead for the AMP Project, indicated in a recent blog post that there is now early...

Predict the Success of Future Video Campaigns

Visible Measures has launched a predictive video analytics capability that will be well received by those in media planning and execution. The new Industry Forecaster feature, available within Visible Measures' video benchmarking...

How Tra-Digital Advertising is the Future of All Marketing

The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000's. It shook the fabric of the status quo and literally split the marketing world into two different but...

Q4 2016 E-Commerce Expectations In Focus

It's going to be a happy holiday season for e-commerce merchants according to recently released research from Marin Software . The enterprise marketing software published "The State of Shopping Ads: 2016 Cross-Channel Marketing...

Social Activism & Millennials

Consumer insights and engagement platform Crowdtap and the Ad Council released an interesting study exploring how Millennials are approaching social activism in the age of social media. The report revealed that 45 percent of millennials...

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