Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

QUICK HIT: Native Display to Reach $36 Billion by 2021

Native ads could soon completely take over digital advertising altogether. A new BI (Business Insider) Intelligence estimate, based on data from the the Interactive Adverising Bureau (IAB) and Price Waterhouse Coopers (PwC), shows...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

250 Million Ads Rejected at Bing

Bing revealed recently that it rejected over 250 million ads , blocked 50,000 websites and banned 150,000 advertisers in 2015. The performance advertising space has long been subject to "bad actors" and search engines are...

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Motivations Behind UGC

A new study from Offerpop is shedding light on what motivates consumers to create user generated content (UGC). While brands think people are motivated to create and share UGC to win prizes, the data shows that only 32 percent of consumers...

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Study: Digital is the Best Way to Market to Women

The digital approach is likely the best approach when marketing to women according to recent research from people-based digital marketing and customer acquisition provider Fluent. The “Marketing to Women: 2016” report sheds...

Google SERP: How the Removal of Sidebar Ads are Impacting Costs

If you have searched for something on Google over the last few months, you may have noticed a change to the layout of the search engine result pages (SERPs) for desktop users; the right-hand side ads are missing . Like most changes...

Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

A Big Year for Digital Ad Revenues

Digital advertising revenues in the U.S. had a record year in 2015 according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau. Digital advertising revenues reached $59.6 billion in 2015 (a 20 percent...

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Swipe Right: 3 Tips to Get the Most Out of Your Landing Page

:: By Alejandro Cordovi, Jumbleberry :: Digital advertising is a lot like dating. Don’t like your potential match (or ad)? Swipe left and move on. Layer ad blocking on top of that and getting a customer’s attention in 2016...

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out....

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

Around & Around We Go: Auto Ads in the Google Carousel

Google introduced a new mobile advertising format recently called Model Automotive Ads that will let users swipe through and see additional images. Google is rolling out this ad format starting with the automotive industry to help...

Are Your Video Ads Reaching Actual People?

Video presents a unique opportunity in the digital consumer experience and as a result its use is growing rapidly. Emarketer, in fact, suggested that an estimate 7.7 billion will be spent on digital video ads this year which means...

AMP Coming Fast to Publisher Networks

AMP, the open-source HTML5 design framework from Google, has received its fair share of coverage over the past few months for good reason - it provides publishers an opportunity to develop better (faster) experiences for users on mobile...

Industry Benchmarks for Google AdWords

Digital advertising solution WordStream released some interesting (and rather valuable) research on Google AdWords recently and if you're spending anything to acquire new users in the digital realm, the research is something that...

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