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Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions...
Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: •...
There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll still need users (consumers of your mobile site or app) to find you. DIY mobile web solution DudaMobile apparently...
Digital ad management platform Marin Software has released several enhancements to its bid optimization capabilities that are worthy of note - particularly as enterprise-level advertisers are increasing their holiday-related ad spends...
If you’ve struggled to monetize a forum as a publisher in the past, or currently have difficulty generating exposure within these often vibrant online communities (and getting their passionate participants to pay attention to...
In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...
Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time...
There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...
It has certainly taken a while, but advertisers are warming up to the potential of retargeting, and providers like Triggit are ready to capitalize on the trend. The company announced they are now managing campaigns for sites with 250...
Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...
Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...
If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...
As CPCs Rise, How Will Advertisers React...
How to Deal with AdWords Image Extensions
Facebook News Feed Ads Outperforming Google
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