Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Social Media's Impact on Product Choice

Businesses are always trying to garner consumer attention. Whether through T.V. advertisements or emails , the goal is the same, lure consumers into purchasing a product or service. Now though, the most effective way to advertise a...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new ads, which Yahoo indicated will "seamlessly" integrate with surrounding...

New Ads Jump Off the Page

The standard digital advertisement combination of a picture and a few words just doesn’t cut it anymore, and advertisement companies are taking notice. Adnimation is trying to free the Internet of tiresome 2-D advertisements...

Traditional Media Advertising Still Out Spending Digital, For Now

So far, many companies have continued to spend more on traditional media marketing than on digital marketing but some feel this trend might be changing rather quickly. Thinkvine , a marketing mix optimization software company, has...

AdGear Gives Real-Time A Real Shot

Digital advertising solution AdGear unveiled a real-time dashboard for its demand-side platform AdGear Trader DSP. A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange...

Rakuten Marketing Unveils Double Digit Growth

Rakuten Marketing is unveiling 2014’s first quarter results across all of its digital marketing channels, revealing double-digit growth through the company’s affiliate, mobile and search marketing technology and services...

Google Gives Affiliates Greater Control

AdSense publishers were given more control over what advertisements their users would encounter when visiting their websites. Google announced an improvement to its Ad Review Center that will enable publisher/affiliates to approve...

SRDS Integrates Shiny Ads for Broader Programmatic Ad Buys

Programmatic direct advertising purveyor Shiny Ads announced its platform will be integrated into Kantar Media's SRDS, a media planning platform. “Agencies and marketers require a comprehensive and integrated platform that...

Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

Monetizing the Social Data Stream; Twitter Acquires Gnip

Social data provider Gnip has been acquired by Twitter. Twitter, which is currently releasing a suite of new advertising products in the near future, will likely begin packaging and selling data, a service currently in great demand...

[Infographic] Auto Industry Makes Big Turn to Digital Ad Spend

Social media advertising and search are two main drivers of how car shoppers research today. As such, digital ad spending in the automotive industry is on the rise with an expected increase of 143 percent from 2012-2018, according...

Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Video Advertisers Face Fraud, Find Solution

Despite major advances in online advertising, fraud is still a big thorn in Internet marketers' sides - even those advertising using video. According to a recent study , 87 percent of advertisers do not trust data from media vendors...

39.6% of Ads are Not Viewable

New data from Pointroll indicates that a significant portion of display advertising isn't being seen by users. Pointroll's Benchmark Report 2013, which evaluated 100 billion ad impression from various exchanges, found that...

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