Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Wayfair Rolls Out its Own Display Ad Platform

Wayfair, an e-commerce retailer in the home furnishing and decor space, is striking out on its own in the realm of display advertising. The company just announced a proprietary display advertising solution named "Magellan"...

Reduce AdWords Spend without Compromising Performance

There are numerous ways that digital advertisers can reduce their spend without compromising results. While most advertisers focus on traditional methods such as 1) using negative keywords, 2) excluding irrelevant sites and 3) filtering...

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Ad Blocking on Mobile Higher Than Ever

It appears that smartphone owners are using ad blocking software more than ever before and it is proving to be a problem for advertisers and publishers alike. A new report out from PageFair , for example, indicates that use of ad blocking...

Automatic Experiments for Adsense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for Adsense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publishers...

Programmatic Video Ad Inventory in Focus with YuMe, StickyAds.tv

Video advertising platform Yume has announced a partnership with StickyADS.tv, a private video exchange for publishers. The integration of Yume's demand side platform (YuMe for Advertisers or YFA) with StickyAds.tv's supply...

Connecting with the Native Ad Supply

Demand-side platform The Trade Desk has announced integrations with many of the leading inventory sources of native advertising. Supplier sources including Sharethrough, Google AdX, Yieldmo and TripleLift will provide clients of The...

Is Your Programmatic Exchange Certified Against Fraud?

Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group (TAG) anti-fraud certification program. SUBSCRIBE to Website Magazine & Accelerate 'Net Success As a participant in the...

Ensighten Joins IBM to Deliver Connected Customer Experiences

Enterprise tag management and omnichannel data services provider Ensighten has joined IBM’s Universal Behavior Exchange (UBX) to help brands better drive connected customer experiences. Through the integration , Ensighten offers...

The Future is Native at Twitter

Twitter has not had the best history with third-party developers but it is increasingly opening up its platform and that could change some minds. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced...

3 Data Dilemmas Advertisers Must Overcome

:: By Maciej Zawadziński, Clearcode :: As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before...

Avoid These Major Google AdWords Mistakes

:: By James Callahan, Max Burst :: Google AdWords campaigns are a popular and effective way to promote a website. These keywords work to promote the popularity of a website online and increase the traffic to it. Google AdWords are...

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine learning algorithm will automatically assemble creative elements...

Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

QUICK HIT: Native Display to Reach $36 Billion by 2021

Native ads could soon completely take over digital advertising altogether. A new BI (Business Insider) Intelligence estimate, based on data from the the Interactive Adverising Bureau (IAB) and Price Waterhouse Coopers (PwC), shows...

QUICK HIT: Native Display to Reach $36 Billion by 2021

Native ads could soon completely take over digital advertising altogether. A new BI (Business Insider) Intelligence estimate, based on data from the the Interactive Adverising Bureau (IAB) and Price Waterhouse Coopers (PwC), shows...

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