Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Google Trusted Stores Retooled for the Holidays

Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays. Last week Google indicated that its Trusted Stores offering, which launched last...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

Motivation-Based Ad Targeting for Video

Two innovative software companies are joining forces to offer marketers and advertisers the ability to deliver online video ads based on societal values, personal beliefs and product preferences. Resonate’s audience insights...

Ad Network Offering Up Access to FBX

It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to begin giving their clients access to the Facebook Exchange (FBX). There's simply too much to lose for everyone involved...

Advertisers Lack Tools to Measure Video Ads

Video advertisements are becoming the go-to ad format for brands looking to reach and engage consumers, however, a new study suggests that some advertisers lack the tools needed to measure the performance of this type of ad properly...

4 Last-Minute Advertising Options for Thanksgiving Weekend

The busiest shopping weekend of the year is upon us, which means that the majority of retailers have already started promoting their sales and specials in the hopes of achieving record-breaking revenues on Black Friday and Small Business...

Paid Search Winners (And Losers) from Holidays Past

Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears. Looking at AdWords activity containing the words “Black Friday” and 103 keywords that...

Get a Visual Boost in Email Campaigns

Small businesses can now launch picture perfect online marketing campaigns through Constant Contact, thanks to a new integration with the company and stock images provider Bigstock. The integration provides Constant Contact users with...

Adobe Unveils Mobile Services for Marketing Cloud

Adobe has launched a new services for the Adobe Marketing Cloud in an effort to help marketers better manage, optimize and monetize their mobile apps. Adobe Mobile services provide a variety of app-centric capabilities including a...

Ad Testing Comes to Google AdSense; Web Publishers Rejoice

The only way to generate more revenue from your website if you're an information publisher is to make sure that the advertising that is being displayed is actually doing its job (getting clicked). But what will move the digital...

How One of the Biggest Names in Beauty Names a Digital Agency

L'Oreal USA – one of the most-recognized names in the beauty market – is not resting on its laurels when it comes to its presence in the digital media landscape. Instead, L'Oreal is on an aggressive path in growing...

Local Mobile Ad Spend Up, Targeting Drilled Down

BIA/Kelsey predicts a 49.3 percent annual growth in local mobile ad spending through 2017, but many advertisers are unaware of all the conversion opportunities that exist through the channel. VoodooVox, Inc. recently announced a major...

What Consumers REALLY Think of Your Digital Advertising

You have your opinions, but what does the audience of Web consumers really think of your advertising methods? ChoiceStream released results of its 2013 Survey of Consumer Opinions on Audience Targeting and Online Advertising which...

The Secret to Twitter's Success

I don't know about you, but I've had just about enough of the roadshow-inspired hype as Twitter prepares to release its IPO this week or early next week (at a reported $23-25 per share or higher). I'm not a stock analyst...

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

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