Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

How Marketers Can Overcome Ad Blocking With Stronger Content

Adam Phillips, PureCars Following the recent launch of Apple’s newest iOS 9 software, many publishers and digital marketers are left wondering how their content will reach consumers. The new ad blocking Safari extensions allow...

Engagement All Grown Up: 5 Reasons to Re-Evaluate this KPI

By Scott Clark, Innovid After spending decades trying to quantify "Engagement" as a KPI, brands and advertisers have all but cast it off—just as unceremoniously as they did other “fluffy” KPIs like awareness...

A Search Engine for Programmatic

Cross Pixel Media, a provider of audience information for programmatic advertising, has launched Planit, a free search engine for private marketplace and real-time bidding (RTB) media discovery. The Planit solution aims to improve...

Differentiate Your App with a Mobile Loyalty Program

Looking for a way to differentiate your mobile application and keep your existing users engaged? Lootsie, an engagement and retention technology for mobile applications, this week released a white-label version that will enable developers...

Best Methods for Optimizing Your Landing Page

:: By Andy Preisler :: A landing page is a page on your website that receives traffic from external sources. For example, you pay to have an ad placed on another website (see below) offering a special discount to potential customers...

Advertiser Outcome Score for Facebook's Audience Network Ads

Facebook is introducing a new metric that should help advertisers improve ad placement and provide greater transparency about the performance of those placements in the process. The new Advertiser Outcome Score evaluates publisher...

Changes to UET at Bing Ads

Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. SUBSCRIBE to Website Magazine - 12 Issues FREE Advertisers that have not yet implemented UET will have an easier time doing...

Ad Viewability Enhancements Made to Google Display Network

The Google Display Network is going 100 percent viewable and will soon be charging advertisers for viewable ads. SUBSCRIBE to Website Magazine - 12 Issues FREE Most display ads according to Google, 56 percent in fact, "never had...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Yext Beacons and Real-Time Engagement

Digital location management solution Yext has unveiled Xone, a new mobile audience engagement product that will provide offline businesses an opportunity to serve customers during in-store visits. Through Xone's primary feature...

Simplifying Mobile Decision Making with appFigures for Adobe Analytics

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marekting performance, and additional data they canuse...

Boost Engagement & Improve Retention with Rewards

If your enterprise needs to boost engagement and improve retention, it is neccessary to reward users. Fortunately, there are some standout vendors to help you along the way and plenty of proof that the approach/strategy works. Mobile...

Effective Use of Landing Pages for Lead Generation

:: By Sandra Donovan, IntelliConnection :: As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s...

Integrity of In-App Mobile Ad Inventory in Question

Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of...

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