Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Mobile RTB: Current Benefits & Future Trends

Anton Ruin, CEO of Epom , outlines the potential benefits of mobile RTB for advertisers and reflects on the future trends in the sector. The concept of real-time bidding in display advertising has already proven its effectiveness,...

Best Retargeting Strategies & the Twitter Opportunity

By Moazzam Adnan of VPS & Cloud Hosting Provider Atlantic.Net The “ Rule of 7 ” is one of the most prominent concepts in marketing. The basic idea is that to convert a new customer, you have to express your marketing...

A Peek into Instagram Ad Performance

After introducing its first ads on Nov. 1, Instagram is starting to share some performance stats. The company took to its blog to shed light on metrics like reach, ad recall and awareness, and the results are promising. For example...

Across the Pond: Black Friday vs. Cyber Monday [Infographic]

Black Friday has traveled across the Atlantic and is now a feature within the UK retail landscape. There are a couple main differences though. In the U.S., Black Friday falls on the Friday after Thanksgiving and is followed by Cyber...

For Influencers, Display Ads Decline in Favor of Social Sponsorship

IZEA released its fourth annual "State of Sponsored Social" report and found that content sponsorship has become more lucrative than display advertising. In fact, 55.7% of influencers now say they make more money from sponsorships...

Mobile Sales Grow 60 Percent-Plus During Cyber Week

The results are in...and an unprecedented amount of transactions were conducted on mobile devices during Cyber Week according to data collected by Performance marketing network Rakuten LinkShare . In fact, mobile commerce contributed...

Location Tracking: Google Offers Deeper Insight on Customer Conversion

:: By Jessica Carol :: Advertisers have always been interested in knowing the impact of their ads on their potential customers, but much to their dismay, there was no easy way of doing it. The situation, however, has begun to change...

Yahoo Gets More Programmatic

Yahoo announced the expansion of its programmatic advertising capabilities for display inventory, welcoming MediaMath, DoubleClick Bid Manager and The Trade Desk as new partners on its demand side platform. These integration's...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

Moving Beyond AdWords

:: By Danielle Forget, WhatRunsWhere :: The digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the crowd is moving. We know that online marketing is a powerful tool for attracting new...

Major Advances in Digital Video Measurement

Programmatic video ad platform BrightRoll has partnered with Nielsen to help advertisers increase the efficacy of their campaigns. Now integrated with the BrightRoll console, Nielsen's Online Campaign Ratings™ will provide...

Does Google Always Provide Better Results?

Google probably provides your website with a substantial amount of Web traffic, and is likely equally responsible for driving a large percentage of your conversions. But does the use of Google always provide better performance/results...

Marketing with CRM & Purchase History Data

A combination of Rakuten MediaForge's retargeting and display platform and LiveRamp's data onboarding technology is giving marketers an opportunity to leverage CRM and purchase history data in their promotional campaigns on...

434,216 New Ad Formats Offered by Google

This week Google announced it is now making it possible to create custom ad sizes. This capability will provide publishers with more flexibility to design for users. Custom size ads work just like the standard-size units, showing either...

MoPub Native Ads Coming Next to... Twitter?

Twitter-owned mobile ad network Mopub has announced a programmatic-enabled native advertising solution for mobile apps. The new product will provide publishers the opportunity to work directly with advertisers, promote their own features...

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