Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Ensighten Joins IBM to Deliver Connected Customer Experiences

Enterprise tag management and omnichannel data services provider Ensighten has joined IBM’s Universal Behavior Exchange (UBX) to help brands better drive connected customer experiences. Through the integration , Ensighten offers...

The Future is Native at Twitter

Twitter has not had the best history with third-party developers but it is increasingly opening up its platform and that could change some minds. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced...

3 Data Dilemmas Advertisers Must Overcome

:: By Maciej Zawadziński, Clearcode :: As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before...

Avoid These Major Google AdWords Mistakes

:: By James Callahan, Max Burst :: Google AdWords campaigns are a popular and effective way to promote a website. These keywords work to promote the popularity of a website online and increase the traffic to it. Google AdWords are...

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine learning algorithm will automatically assemble creative elements...

Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

QUICK HIT: Native Display to Reach $36 Billion by 2021

Native ads could soon completely take over digital advertising altogether. A new BI (Business Insider) Intelligence estimate, based on data from the the Interactive Adverising Bureau (IAB) and Price Waterhouse Coopers (PwC), shows...

QUICK HIT: Native Display to Reach $36 Billion by 2021

Native ads could soon completely take over digital advertising altogether. A new BI (Business Insider) Intelligence estimate, based on data from the the Interactive Adverising Bureau (IAB) and Price Waterhouse Coopers (PwC), shows...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

250 Million Ads Rejected at Bing

Bing revealed recently that it rejected over 250 million ads , blocked 50,000 websites and banned 150,000 advertisers in 2015. The performance advertising space has long been subject to "bad actors" and search engines are...

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Motivations Behind UGC

A new study from Offerpop is shedding light on what motivates consumers to create user generated content (UGC). While brands think people are motivated to create and share UGC to win prizes, the data shows that only 32 percent of consumers...

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Study: Digital is the Best Way to Market to Women

The digital approach is likely the best approach when marketing to women according to recent research from people-based digital marketing and customer acquisition provider Fluent. The “Marketing to Women: 2016” report sheds...

Google SERP: How the Removal of Sidebar Ads are Impacting Costs

If you have searched for something on Google over the last few months, you may have noticed a change to the layout of the search engine result pages (SERPs) for desktop users; the right-hand side ads are missing . Like most changes...

Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

A Big Year for Digital Ad Revenues

Digital advertising revenues in the U.S. had a record year in 2015 according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau. Digital advertising revenues reached $59.6 billion in 2015 (a 20 percent...

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