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Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal...
It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....
Cloud marketing platform BloomReach recently compiled an infographic looking at how different social media sites can become traffic sources that convert users into customers. According to the data, it seems increasingly clear that...
Don’t believe everything you see on the Internet – but TV is a different story. A recent study from Triton Digital reveals that consumers trust traditional media advertisements more than digital media advertisements. The...
Retargeting has taken the digital advertising world by storm, and as many (Website Magazine included) forecasted, consumers are getting on board (albeit slowly). Behavioral retargeting is a technique for recaputuring potential customrs...
Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages. 31,000 Adsense publishers now use...
Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the ‘Net advertising industry with its first ever integrated privacy control and ad verification solution. Evidon, which powers...
The really great thing about Twitter is that it is a wealth of information. With users constantly tweeting and sharing news and ideas on the site, there is certainly no shortage of content. However, one major problem with Twitter is...
Bizrate Insights has released new data confirming that social media users aren't averse to "unliking" brands on their networks, and the majority of people have done it at least once before. According to the study based...
Audience targeting has become a major part of the online marketing landscape, but one persistent problem is the outliers -- those Internet audiences that are difficult to classify and thus hard to reach. That's why ChoiceStream...
Content and social media company Demand Media has introduced a suite of rich-media advertising units that incorporate its Social Feed ad management tools, which allow advertisers to integrate social media content directly into live...
AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela Enterprise, a new platform for designing, delivering and managing "Premium Format" ad units on the Web. Advertising...
Southern Colorado and New Mexico regional directory publisher Directory Plus just partnered with the Albuquerque-based SonicSEO.com . This new pairing is set to to provide "complete" Internet marketing services to Directory...
Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no further! Twelvefold Media (the company-formerly-known-as-BuzzLogic) wants to help you do just that with its new Spectrum for Mobile...
Digital video technology provider Ooyala has released a Video Index report that reveals insights into the growing popularity of online video. Highlights from the report include: 1 in 4 Americans watched a video on an Ooyala-powered...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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