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As if you didn’t know by now, social media is a critical marketing tool, especially for small businesses and nonprofits that are planning events or promotions. A recent study from email marketing provider Constant Contact proves...
LinkShare has announced that online advertisers that use its search marketing managed services have seen unprecedented success with their campaigns . The company's search marketing services have enabled advertisers to exceed the...
Local Corporation , the online local media company behind the website Local.com , is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase. In addition to serving impressions...
Mobile ad solution provider Sponsormob has partnered with RingRevenue to offer a mobile Click-to-Call offering to advertisers in North America. Click-to-call has never really generated much interest in the pure Web world, but the ad...
Google announced this week that it will be rolling out updates (over the next few days) to ad group-level impression share metrics and revising campaign-level impression share metrics for the search and display networks. Impression...
Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For Advertisers (LFA). The platform aims to eliminate many of the complexities associated with legacy video advertising by streamlining...
Device identification technology provider BlueCava released the latest version of its platform, providing an immediate solution for companies doing business in the European Union that could potentially affected by the EU's ePrivacy...
If you thought QR Codes were just a trend, you may be wrong. A new study from mobile marketing and technology company Nellymoser reveals that from January to December 2011, QR and other mobile codes grew 617 percent in the top 100...
Encoding.com has announced that it has integrated Vid.ly into its video encoding workflow, which will further simplify the process of enabling video playback on all devices and browsers. The company also announced its Future-Proof...
The growing ubiquity of QR codes may make them appear to be a no-brainer when it comes to new advertising models to consider, but a new chart from (the aptly named) Marketing Charts shows us that to most consumers, QR codes are more...
Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This week, Facebook started slowly rolling out Sponsored Stories – which are paid advertisements in the form of popular posts –...
Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network. For retailers...
The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from...
Video, like news about Kim Kardashian's love life, is wildly popular right now. Unlike her recent marriage, however, online video is going to last and continue to expand its role in user content consumption. This also means that...
Dynotag has launched a free quick response (QR) service, which enables consumers and small businesses to create shareable QR codes that link to associated online content, and can include text, images, audio and more. This service provides...
Social Annotations Now in Google Enhanced...
Big List of Mobile Ad Networks
Online Advertising: The Rise of Pops
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