Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Measure Content and Influencer Value with New Smart URL

Web analytics software provider gShift is helping marketers better measure the value of their content and influencers with its new tool dubbed kontextURLs. KontextURLs enable users to add a short, branded URL to any content piece....

Target: That's Not How Any of This Works

The Internet is where the majority of consumers turn to in order to research products. In fact, the 2014 Pulse of the Online Shopper from UPS ( read PDF ) indicates that 61 percent of consumers like to research products online (rather...

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Digital Marketers Pick Up the Phone

Believe it or not, the phone call is still a really important channel for brands both large and small and technology vendors are well aware of this. Call-tracking and analytics service CallRail, for example, announced that it has partnered...

Instagram Ads Open Up to Everyone

Instagram has finally opened up its ads platform. Not only are ads now available to both large and small advertisers, but they are also available in 30 new countries, including Italy, Spain, Mexico, India and South Korea. What’s...

Marketing Silos Persist

A recent survey of senior-level marketing decision makers from PR firm Hotwire reveals that while a variety of channels are being used, there is more to be done when it comes to integrating campaigns . Revealing a significant bias...

Highlight Product Aspects with Structured Snippet Extensions from AdWords

Google just introduced a feature that will enable advertisers to provide structured information that can be shown with text ads. Google actually introduced dynamic structured snippets earlier in the year (2015), an automated extension...

AdRoll Equips Shopify Merchants with Retargeting Tools

A new integration between AdRoll and Shopify is making it easier for merchants to retarget customers across devices. Through the integration , e-commerce businesses can implement retargeting strategies from within the Shopify platform...

Global Trends in Mobile Programmatic Advertising

The combination of the mobile channel's increasing prominence and the sophistication of programmatic technology makes for an exciting period in digital advertising. The more advertisers understand what is working and what is not...

ReachLocal Customers Obtain Access to the Yahoo Gemini Marketplace

ReachLocal is joining Yahoo as one of the company’s Preferred Partners. In doing so, thousands of local businesses will have access to Yahoo Gemini’s mobile-first advertising marketplace via ReachLocal’s ReachSearch...

The Last Day of Flash

Google announced in June 2015 that its Chrome Browser would soon be able to pause content that was not "central" or essential to the Web page - and that day has come. Starting tomorrow (September 1, 2015), a Chrome update...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

Strategic Keyword Selection & Informed Optimization for Pinterest

Pinterest remains somewhat of a black box when it comes to optimization for many merchants. Ahalogy, a Pinterest Marketing Developer Partner, has just launched a technology that allows social media marketers to optimize their content...

Don’t Forget the Dumb Phones: The Dos and Don’ts of SMS Marketing

:: By Amy McNeil of Yesmail :: From Apple to Android, classic flip phones are considered things of the past. In a marketer’s eyes, these so-called “dumb phones” lack the capability to access email, social networks...

Smarter Ads for Catalogers; Rethinking Retargeting

Marketing automation company SocialWire has rebranded to Manifest and announced the availability of a new multi-channel product advertising platform that will enable retailers (including brands such as Neiman Marcus, Gilt and Choxi...

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