Internet Advertising

Click-to-Call from Mobile Display

'Net Features : wm-advertising — Wed, 15 May 2013 19:30:00 GMT

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers. "For services...(read more)

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

'Net Features : wm-advertising — Fri, 03 May 2013 17:30:00 GMT

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar to the Sponsored...(read more)

Rakuten MediaForge Reports Double-Digit Growth

'Net Features : wm-advertising — Fri, 03 May 2013 16:38:00 GMT

Engagement-based display advertising provider Rakuten MediaForge has seen double-digit growth for the second consecutive quarter since Rakuten acquired MediaForge in September 2012. Rakuten offers a variety of consumer- and business-focused services,...(read more)

Global Search Ad Trends You MUST Know

'Net Features : wm-advertising — Tue, 30 Apr 2013 19:30:00 GMT

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing and the average...(read more)

Ad Keyword Distribution Visualized

'Net Features : wm-advertising — Tue, 30 Apr 2013 19:15:00 GMT

Last week Bing announced the upcoming introduction of a feature which will enable Bing Ads users to visualize key performance indicators across thousands of keywords and better explore optimization opportunities. Bing's Keyword Visualization Graph...(read more)

Salesforce Unveils Self-Serving Social Ad App

'Net Features : wm-advertising — Tue, 30 Apr 2013 16:55:00 GMT

A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud. The app connects social ads with CRM and social data, which allows brands and agencies to power ad campaigns on Facebook and...(read more)

What Internet Retailers Spend on Paid Search

'Net Features : wm-advertising — Fri, 26 Apr 2013 13:31:00 GMT

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic on the paid search retail...(read more)

Social Annotations Now in Google Enhanced Campaigns

'Net Features : wm-advertising — Mon, 22 Apr 2013 17:35:00 GMT

Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made their way into the advertising...(read more)

Kenshoo and CityGrid Team Up for a Local Partnership

'Net Features : wm-advertising — Fri, 19 Apr 2013 19:15:00 GMT

A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns. Digital marketing provider Kenshoo has teamed up with local content network CityGrid in a move that...(read more)

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

'Net Features : wm-advertising — Thu, 18 Apr 2013 11:19:00 GMT

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows salespeople to prioritize...(read more)

Target Twitter Ads with Keywords

'Net Features : wm-advertising — Wed, 17 Apr 2013 18:25:00 GMT

Twitter is stepping up its ad game with its latest launch of keyword targeting in timelines. Keyword targeting allows advertisers on the micro-blogging social network to reach consumers based on the keywords in their recent tweets and the tweets that...(read more)

Digital Ad Revenues Hit New High

'Net Features : wm-advertising — Wed, 17 Apr 2013 17:50:00 GMT

Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over 2011’s full...(read more)

Marketers Pay Top Dollar to Reach the Digital Elite

'Net Features : wm-advertising — Tue, 16 Apr 2013 20:10:00 GMT

Marketers are paying top dollars to reach an audience segment that has been dubbed the “Digital Elite” by a new report from marketing solutions provider Turn . Turn’s Digital Audience Report, which highlights insights from the first...(read more)

Run a Special on Foursquare, Gain Visibility

'Net Features : wm-advertising — Mon, 15 Apr 2013 20:35:00 GMT

If you are a merchant who uses Foursquare to connect with your customers, you should consider running a special tomorrow in order to receive additional visibility from the location-based social network. Foursquare has dubbed April 16th “4sqDay”...(read more)

Big List of Mobile Ad Networks

'Net Features : wm-advertising — Mon, 15 Apr 2013 19:05:00 GMT

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely due to the merchants...(read more)