QR Codes Saw Outrageous Growth in 2011

Allison Howen — Fri, 27 Jan 2012 12:38:00 GMT

If you thought QR Codes were just a trend, you may be wrong.

A new study from mobile marketing and technology company Nellymoser reveals that from January to December 2011, QR and other mobile codes grew 617 percent in the top 100 U.S. magazines.

The study covered 164,255 pages from the top 100 U.S. magazines (by circulation), and discovered that the monthly count of codes grew from 88 in January to 631 in December. It also showed that advertisers contributed a lot to this growth, with the monthly percentage of codes from advertising increasing from 87 percent in January to 96 percent by the end of the year – with almost all the codes from Q4 leading to product demonstrations, branding videos, sweepstakes, e-commerce and/or social sharing sites.

“The remarkable growth of mobile action codes in 2011 signals that this technology has moved from an experimental phase to becoming an integral part of a brand’s print marketing strategy,” says Roger Matus, Executive Vice President of Nellymoser and study co-author. “QR codes bring a magazine to life with engaging content that is delivered when and where it’s convenient for the reader. Unlike a static advertisement, print-to-mobile campaigns let brands pursue many marketing goals at once – from branding, product demonstrations and list building to m-commerce and social media sharing.”

And while advertisers prefer QR codes (72%), editors and integrated marketers favor Microsoft Tags, which made up 93 percent of the codes in editorial content.

Vid.ly and Encoding.com Offer Future-Proof Video Transcoding

Allison Howen — Tue, 24 Jan 2012 23:00:00 GMT

Encoding.com has announced that it has integrated Vid.ly into its video encoding workflow, which will further simplify the process of enabling video playback on all devices and browsers.

The company also announced its Future-Proof Video program, which offers automatic preparation of Vid.ly videos for new formats and devices as they enter into the market, this will provide a set of features for powering universal video into the future.

"Customer response to the Vid.ly universal video URL has been overwhelmingly positive," says Jeff Malkin, president of Encoding.com. "Our Encoding.com customers asked for Vid.ly capability within the Encoding.com API and we've delivered. The addition of the Vid.ly preset to the Encoding.com workflow makes it super simple for customers to focus on content and leave the challenges of universal delivery – now and in the future – to the Encoding.com team."

Vid.ly is integrated into the Encoding platform through a preset within the Web, Watch Folder and API interfaces. Selecting the preset will automatically transcode the source video into 24 different formats. Then, the customer can share the short URL and/or publish the embed code. When an end user clicks on the video, Vid.ly detects the appropriate device or browser to deliver the correct video format for the best quality of viewing.

Internet Advertising : Internet Advertising week 4

QR Codes Saw Outrageous Growth in 2011

Vid.ly and Encoding.com Offer Future-Proof Video Transcoding