Internet Advertising : Jeremy Bloom

Media Management Moves to 2013

'Net Features : wm-advertising — Wed, 20 Mar 2013 14:30:00 GMT

If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, media buyers can spend hours, if not days, recording performance data from different channels and ad types (e.g. print ads, TV commercials, Internet...(read more)

Real-Time Bidding: Q&A with Integrate's Jeremy Bloom

'Net Features : wm-advertising — Tue, 22 Jan 2013 17:00:00 GMT

Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies because industry experts predict a steady increase in RTB ad spend. “The model is the new foundation for purchasing remnant display, and it’s...(read more)