Internet Advertising : adobe

As CPCs Rise, How Will Advertisers React?

'Net Features : wm-advertising — Tue, 18 Jun 2013 14:14:00 GMT

Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers who spent a...(read more)

Get Personal with Adobe

'Net Features : wm-advertising — Wed, 08 Aug 2012 11:50:00 GMT

Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great tool for marketers...(read more)