Internet Advertising : advertising

Click-to-Call from Mobile Display

'Net Features : wm-advertising — Wed, 15 May 2013 19:30:00 GMT

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers. "For services...(read more)

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

'Net Features : wm-advertising — Fri, 03 May 2013 17:30:00 GMT

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar to the Sponsored...(read more)

Global Search Ad Trends You MUST Know

'Net Features : wm-advertising — Tue, 30 Apr 2013 19:30:00 GMT

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing and the average...(read more)

Advertisers Want More Rich Media for Less Hassle

'Net Features : wm-advertising — Wed, 06 Mar 2013 20:00:00 GMT

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform provider Jivox found...(read more)

Use Google PLA's to Give Consumers Ads They Want

'Net Features : wm-advertising — Tue, 05 Mar 2013 18:45:00 GMT

Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results for retailers. The...(read more)

Is Tealium Taking Tag Management to the Next Level?

'Net Features : wm-advertising — Mon, 25 Feb 2013 18:05:00 GMT

Tealium , the tag management solution provider, has been working hard over the last few months to help “move the needle” and evolve the rapidly growing tag management space with a slew of new additions to its core product, including mobile...(read more)

Personalizing Advertising with Real-Time Creative

'Net Features : wm-advertising — Fri, 22 Feb 2013 20:15:00 GMT

:: Ben Kartzman, CEO of Spongecell :: Marketers have long sought the ability to deliver messages specifically tailored to individual consumers. The idea of sending the right message at the right time to the right consumer is a marketer's silver bullet—a...(read more)

Real-Time Bidding Boosts Ad Revenue for Publishers

'Net Features : wm-advertising — Tue, 19 Feb 2013 17:25:00 GMT

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic . A recent analysis by...(read more)

The Highest Quality Ads are Directly Purchased

'Net Features : wm-advertising — Tue, 19 Feb 2013 16:45:00 GMT

For the first time ever, the digital media advertising intelligence provider Integral Ad Science’s “Semiannual Review” will include insights from the company’s proprietary TRAQ score, which provides a single holistic metric that...(read more)

Ad Research with RedBooks And WhatRunsWhere

'Net Features : wm-advertising — Wed, 06 Feb 2013 20:00:00 GMT

Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere , an innovative online service that enables online media buyers to see exactly where certain advertisers were appearing with their display campaigns....(read more)

Paid Social Ads To Increase in 2013

'Net Features : wm-advertising — Wed, 30 Jan 2013 19:10:00 GMT

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu/Nielsen report indicates...(read more)

Google App Showcases the Best Mobile Ads

'Net Features : wm-advertising — Mon, 21 Jan 2013 19:05:00 GMT

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the...(read more)

Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame

'Net Features : wm-advertising — Fri, 18 Jan 2013 19:45:00 GMT

Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that digital noise. For those...(read more)

8 Awesome Advertising APIs

'Net Features : wm-advertising — Thu, 10 Jan 2013 20:00:00 GMT

Web businesses use application programming interfaces (APIs) for all sorts of the things, depending on their unique needs and the demands of their customers. These interfaces allow website developers to easily migrate their software to different platforms...(read more)

OpenX Jumps into Content Ad System

'Net Features : wm-advertising — Thu, 08 Nov 2012 18:35:00 GMT

OpenX Technologies , a company that develops digital (and mobile) advertising technology, recently announced the acquisition of JumpTime , which will allow OpenX to leverage JumpTime’s content optimization platform in conjunction with its advertising...(read more)