Google Global for Global Advertisers

Pete Prestipino — Tue, 07 Dec 2010 20:29:00 GMT

Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen.

Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find new markets overseas) and Google Ads for Global Advertisers which brings together Global Market Finder, AdWords, Google Translate, and other tools to help advertisers find, engage with, and support customers across the world.

To use the Global Market Finder tool, simply enter keywords that describe your product or service and select a market or region to explore. You can choose from regions such as the European Union, the “G20” economies, Asia, Emerging Markets or the Americas to name but a few filters.

The tool automatically translates the inputted keyword into languages used in each of your selected markets, and then ranks each location by market opportunity by combining search volume, suggested bid price, and competition for each translated keyword. You will be able to tell at a glance how competitive the market is, how demand compares from market to market, and let's not forget of course how much it would cost to start advertising there.

The second resource launched by Google today is Google Ads for Global Advertisers, a resource for advertisers to learn how to expand a business overseas. The online destination provides guides and tools for finding the right markets to expand your business, localizing your website and campaigns into another language, running ads in a foreign market, and monitoring your global ad spend.

Cost-Per-View Ads at Google with TrueView

Pete Prestipino — Thu, 02 Dec 2010 16:59:00 GMT

Google anounced the release of a new video ad format dubbed TrueView Video Ads today. TrueView givers users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going to jump on board in droves as they are only charged when a viewer has chosen to watch the ad and not when an impression is served.

Google believes the cost-per-view video advertising model is good for everyone - it's not difficult to see why. Through TrueView Video Ads InStream (its first cost-per-view format) viewers can choose to skip a video ad after 5 seconds, and advertisers will only pay when the viewer has watched the full ad or 30 seconds, whichever is shorter.

According to Google, the early results were encouraging with view-through rates of 20-70%. View-through rate measures how many viewers have opted-in to watch an ad. The ad format is available for customers in the US and Canada and is in limited testing for advertisers in the UK.

Google also indicated that advertisers will soon be able to use TrueView Video Ads to increase a video’s view count.

Internet Advertising : advertising, feature

Google Global for Global Advertisers

Cost-Per-View Ads at Google with TrueView