Internet Advertising : adwords

What Internet Retailers Spend on Paid Search

'Net Features : wm-advertising — Fri, 26 Apr 2013 13:31:00 GMT

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic on the paid search retail...(read more)

Social Annotations Now in Google Enhanced Campaigns

'Net Features : wm-advertising — Mon, 22 Apr 2013 17:35:00 GMT

Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made their way into the advertising...(read more)

Ecommerce Analytics for InfusionSoft Users

'Net Features : wm-advertising — Tue, 26 Feb 2013 18:30:00 GMT

Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare Labs, enables retails...(read more)

Google App Showcases the Best Mobile Ads

'Net Features : wm-advertising — Mon, 21 Jan 2013 19:05:00 GMT

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the...(read more)

Two Last Minute LOCAL Holiday Ad Suggestions from Google

'Net Features : wm-advertising — Tue, 20 Nov 2012 20:25:00 GMT

It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only makes sense to stay...(read more)

Merging Google Analytics and Adwords Data is Essential

'Net Features : wm-advertising — Mon, 12 Nov 2012 22:45:00 GMT

When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done that yet then you...(read more)

Beat the Big Boys in Paid Search

'Net Features : wm-advertising — Thu, 16 Aug 2012 20:00:00 GMT

It is possible to beat the "big boys" of paid search? You know, the companies spending millions each month on Adwords and adCenter campaigns? Yes, yes it is. Digital marketing intelligence provider AdGooroo has released a report which shows...(read more)

Impression Share Metrics Arriving in Adwords

Pete Prestipino — Tue, 31 Jan 2012 15:47:00 GMT

Google announced this week that it will be rolling out updates (over the next few days) to ad group-level impression share metrics and revising campaign-level impression share metrics for the search and display networks.

Impression share is the percentage of impressions received divided by the estimated number of impressions an advertisers was eligible to receive. Advertisers will now see the share of impressions lost due to their Ad Rank and the Exact Match impression share which is the percentage of impresses an advertisers received (for the search network only) that exactly matched the keyword divided by the estimated number of exact match impressions the advertiser was eligible to receive.

Google will be updating all campaign-level impression share metrics all the way back to May of 2011. Google indicated that it will be updating impression share metrics once per day so don’t expect to see accurate impression shar metrics for the current day.

Top of Page Bid Estimates in Adwords

Website Magazine : advertising — Tue, 06 Sep 2011 19:00:00 GMT

Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements appearing above the...(read more)