Internet Advertising : analytics

Ecommerce Analytics for InfusionSoft Users

'Net Features : wm-advertising — Tue, 26 Feb 2013 18:30:00 GMT

Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare Labs, enables retails...(read more)

A Flurry of Activity in Interest-Based Mobile Ad Targeting

'Net Features : wm-advertising — Wed, 08 Aug 2012 01:50:00 GMT

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business travel, parenting...(read more)

Mobile Movers and Shakers

Website Magazine : advertising — Sun, 03 Jul 2011 12:08:00 GMT

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle with including mobile...(read more)

Better Insights on Facebook Pages

Administrator — Mon, 29 Nov 2010 18:50:00 GMT

Facebook has launched a new feature of Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this is it.

Page admins (at least those with at least with pages liked by 30 people) can now see per post impression (PPI) counts for any posted item back to June 25th, 2010. The PPI can be seen in two locations - on the page wall directly beneath each post and now on the Interactions portion of the Insights page.

Geographic and demographic data is also now available. Demographic data (anonymized) is broken down into gender and age. Location data is based on the geographic location of the user as determined by their browser IP address and is limited to at most the top 20 countries and cities. All other demographic information is aggregated and non-personally identifiable. If that weren't enough, insights on media consumptions (video, audio, photos) is available.

There are a few other features that will also be interesting to social media enthusiasts, namely that the data can be exported from the dashboard - perhaps Facebook's first attempt at some data portability. Really interesting development all the way around and lots of good data to dig into - so get started!

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