25% of Online Buyers Like Retargeted Ads

Pete Prestipino — Wed, 11 Jul 2012 13:22:00 GMT

Retargeting has taken the digital advertising world by storm, and as many (Website Magazine included) forecasted, consumers are getting on board (albeit slowly).

Behavioral retargeting is a technique for recaputuring potential customrs attention, encouraging them to return to a website and complete a purchase.

While there are some privacy implications, consumers are warming to retargeting - at least according to a recent survey by Bizrate.

According to the research, most consumers (60 percent) feel neutral towards retargeted ads. What's most interesting is that 25 percent like the ads because the ad reminds them of what they were looking at previously, and just 15 percent don't like it at all.

In many respects, behavioral retargeting is still an emerging technology but the tide may be turning. So, as both an advertiser and a consumer, what is your feeling about retargeting?

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads

Linc Wonham — Thu, 16 Dec 2010 20:33:00 GMT

With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these targeted ads intrusive, but a recent survey from Burst Media suggests that the issue is not so one-sided.

The study found that 27 percent of respondents said they like to receive ads that are targeted to their interests, and when separated by gender, 33 percent of the men would freely offer personal information to receive more relevant ads online.

That number was about equal to the 34 percent of men and women who said they dislike targeted ads, and slightly less than the 38 percent who reported that they were usually uninterested in the products offered through targeted advertising. A little more than half of the respondents, 54 percent, said that they find targeted ads to be “annoying and distracting.”

Broken down into age groups, 35 percent of 18- to 34-year-olds said they don’t mind targeted ads, and 25 percent of 35- to 54-year-olds said they like them.

Internet Advertising : behavioral advertising burst media

25% of Online Buyers Like Retargeted Ads

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads