Internet Advertising : bing

Ad Keyword Distribution Visualized

'Net Features : wm-advertising — Tue, 30 Apr 2013 19:15:00 GMT

Last week Bing announced the upcoming introduction of a feature which will enable Bing Ads users to visualize key performance indicators across thousands of keywords and better explore optimization opportunities. Bing's Keyword Visualization Graph...(read more)

What Internet Retailers Spend on Paid Search

'Net Features : wm-advertising — Fri, 26 Apr 2013 13:31:00 GMT

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic on the paid search retail...(read more)

Sitelink Extensions in Bing Ads

'Net Features : wm-advertising — Thu, 25 Oct 2012 19:06:00 GMT

In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity to showcase relevant...(read more)

An AdSense Threat from Bing-Yahoo

'Net Features : wm-advertising — Tue, 09 Oct 2012 13:15:00 GMT

Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers are earning less...(read more)

Bing adCenter Radius Targeting

Website Magazine : advertising — Fri, 08 Jul 2011 18:53:00 GMT

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers to create local ads...(read more)