Measuring and Managing Voice Interactions with Ifbyphone’s SourceTrak

Pete Prestipino — Wed, 21 Sep 2011 15:03:00 GMT

Voice-based marketing automation provider Ifbyphone® just launched SourceTrak™ 3.0, a call tracking application for marketers.

Users are now able to apply negative keyword parameters, protect data integrity during an activity spike by displaying a number for runoff searches where specified search terms retain their unique phone numbers, and work faster within an updated interface.

Similar to other call tracking applications, SourceTrak measures the metrics related to voice-based (phone) interactions down to the keyword level, allowing marketers to pinpoint which PPC ad, organic search term or specific domain generates a call. SourceTrak easily scales to any size campaign from a simple A/B test of two landing pages to a large pay-per-click campaign.

SourceTrak currently integrates with a bevy of popular online sales and marketing tools including Salesforce.com, Google Analytics, Google AdWords, and Unbounce.

“Marketers often struggle with how best to capture the quantity and quality of leads generated from offline marketing efforts, and it can be even more challenging to determine which of those leads are converting,” said Irv Shapiro, CEO of Ifbyphone. “Though companies may have web-centric marketing automation, they miss opportunities by overlooking the importance of voice-based marketing automation. SourceTrak is a powerful tool for marketers because with one application, they can comprehensively track all voice-based interactions.”

Keyword-Level Tracking in Marchex Call Analytics

Pete Prestipino — Wed, 03 Nov 2010 17:03:00 GMT

Marchex just introduced keyword-level tracking to its Call Analytics product.

The propietary technology enables search marketers and agencies with the ability to track calls down to a specific keyword without using a unique call tracking line for every search term. Perhaps more important is that the enhancment enables marketer to eliminate search terms that don't generate phone calls.

“Before today, search marketers had to use a unique tracking number for each keyword or settle for potentially inaccurate data to get a sense of which keywords were most effective at driving quality calls,” said Leigh McMillan, Senior Vice-President of Marchex Call Analytics. “Now they have an affordable product that brings both precision and scalability to campaigns that may have thousands of keywords.”

Internet Advertising : call tracking

Measuring and Managing Voice Interactions with Ifbyphone’s SourceTrak

Keyword-Level Tracking in Marchex Call Analytics