Internet Advertising : display advertising

Click-to-Call from Mobile Display

'Net Features : wm-advertising — Wed, 15 May 2013 19:30:00 GMT

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers. "For services...(read more)

Hey, Where’s My Display Ad?

'Net Features : wm-advertising — Tue, 26 Feb 2013 17:00:00 GMT

Display advertising has seen a resurgence over the past few years thanks to much improved targeting and testing technologies, but some very significant problems remain. A new report out from Comscore indicates that 3 out of 10 display ads were never rendered...(read more)

Track Competitors on Google Display Network

'Net Features : wm-advertising — Wed, 24 Oct 2012 20:17:00 GMT

Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time. As of this week though...(read more)

Saving Display: Ads Get Social at SiteScout

Website Magazine : advertising — Tue, 02 Aug 2011 18:15:00 GMT

Banner ads never did receive much in the way of click-throughs and as such advertisers (and the publishers that support them) are on the look out for anything that might reverse the long and tedious slide of display into obscurity. Advertising technology...(read more)

Relative Clickthrough Rate & Impression Share (GDN)

Website Magazine : advertising — Thu, 16 Jun 2011 16:22:00 GMT

Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While clickthrough rate...(read more)