Internet Advertising : facebook ads

Facebook Introduces New Ad Targeting Feature

'Net Features : wm-advertising — Thu, 11 Apr 2013 18:15:00 GMT

The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog post, partner categories...(read more)

Set Goals in Facebook's Ad Manager

'Net Features : wm-advertising — Wed, 03 Apr 2013 15:35:00 GMT

Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more page likes, obtaining...(read more)

Facebook's Audience Reach Bug Wreaks Havoc

'Net Features : wm-advertising — Wed, 27 Feb 2013 19:30:00 GMT

Your last few social media post on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime last year. Facebook...(read more)

Facebook Ads A Sure Bet for the Holidays

'Net Features : wm-advertising — Fri, 12 Oct 2012 14:45:00 GMT

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software reveals that many...(read more)

Growth for Facebook Ad Spend Outpacing Paid Search

'Net Features : wm-advertising — Thu, 23 Aug 2012 21:30:00 GMT

It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth metrics for Facebook...(read more)