Internet Advertising : iab

Digital Ad Revenues Hit New High

'Net Features : wm-advertising — Wed, 17 Apr 2013 17:50:00 GMT

Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over 2011’s full...(read more)

Advertisers Want More Rich Media for Less Hassle

'Net Features : wm-advertising — Wed, 06 Mar 2013 20:00:00 GMT

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform provider Jivox found...(read more)

Updated Mobile Advertising Guidelines Available for Comment

'Net Features : wm-advertising — Tue, 20 Nov 2012 06:15:00 GMT

Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled today for public...(read more)