Local Directory Teams with SonicSEO.com for Web Ad Solutions

Michael Garrity — Fri, 17 Feb 2012 03:10:00 GMT

Southern Colorado and New Mexico regional directory publisher Directory Plus just partnered with the Albuquerque-based SonicSEO.com. This new pairing is set to to provide "complete" Internet marketing services to Directory Plus' business advertisers.

SonicSEO.com will provide Directory Plus with the necessary tools to provide its local customers with Web design, SEO, social media marketing and other Internet marketing services, which gives clients not only a strong presence with targeted local consumers, but with targted online consumers, as well.

This move seems to foreshadow the future of Internet advertising as the "local" trend grows in popularity and locally targeted campaigns become ever more important to Web success.

"While local directories provide a great opportunity for businesses to reach out to the community, there is an increasing segment of the population that relies on the Internet for this information," says Directory Plus Director of Sales Ric Romero. "We believe that the combined force of local directory advertising and Internet marketing powered by SonicSEO.com is the strong solution businesses need to stay competitive in today's culture."

Improve Your Ad's Relevancy with Spectrum for Mobile

Michael Garrity — Wed, 15 Feb 2012 10:28:00 GMT

Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no further! Twelvefold Media (the company-formerly-known-as-BuzzLogic) wants to help you do just that with its new Spectrum for Mobile product.

Spectrum for Mobile differentiates itself from other mobile ad solutions by finding a precise, targeted audience seeking very specific content, as opposed to more traditional mobile ad solutions that target audiences based on broad categories like "lifestyle" or "finance." The platform is able to do this because it ranks relevant content down to the page level, meaning each individual page of content is ranked.

Twelvefold created Spectrum for Mobile, based on its pre-existing Spectrum advertising technology platform, in an effort to expand and take advantage of the quickly growing and increasingly popular mobile Web, and the company believes that its highly targeted ads will be persuasive to users and improve engagement numbers for advertisers.

The product's ads work across Android and iOS systems, are formatted by device and will be matched to the most relevant content available to reach targeted consumers, in addition to being served in a variety of formats based on the mobile browser being used.

Internet Advertising : internet Advertising week 7 2012

Local Directory Teams with SonicSEO.com for Web Ad Solutions

Improve Your Ad's Relevancy with Spectrum for Mobile