Internet Advertising : internet advertising

Bring Content Marketing Functionality to Your Blog

'Net Features : wm-advertising — Thu, 31 Jan 2013 20:40:00 GMT

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately for marketers...(read more)

Unicorn Expands Ad Opportunities for Video Publishers

'Net Features : wm-advertising — Wed, 16 Jan 2013 17:40:00 GMT

Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides Internet video solutions...(read more)

No More Gender or Age Targeting in adCenter

'Net Features : wm-advertising — Tue, 31 Jul 2012 21:15:00 GMT

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers were tracking them...(read more)

Is Behavioral Advertising No Longer Cool?

'Net Features : wm-advertising — Mon, 16 Jul 2012 21:30:00 GMT

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves. Most likely a result...(read more)

Partnership Offers Integrated Privacy and Verification Solution

Michael Garrity — Thu, 24 May 2012 11:12:00 GMT

Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the ‘Net advertising industry with its first ever integrated privacy control and ad verification solution.

Evidon, which powers the self-regulatory program for Digital Advertising Alliance’s (DAA) online behavioral advertising (OBA), will plug right into DoubleVerify’s measurement platform, becoming its exclusive provider of compliance services related to the self-regulation program for the U.S. and the EU ePrivacy Directive.

The pairing will also establish the first “One-Tag” integration streamlines agency and advertiser workflow, increasing the adoption of compliance with the U.S. self-regulatory program and ePrivacy Directive. DoubleVerify’s global clients can utilize its integrated measurement platform to gain benefits from both the DoubleVerify measurement technology and Evidon’s InForm in-ad notice platform, and it’s offered as a fully integrated, single tag solution.

All of DoubleVerify’s existing OBA compliance relationships will immediately transfer to Evidon.