Internet Advertising : kenshoo

Kenshoo and CityGrid Team Up for a Local Partnership

'Net Features : wm-advertising — Fri, 19 Apr 2013 19:15:00 GMT

A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns. Digital marketing provider Kenshoo has teamed up with local content network CityGrid in a move that...(read more)

Google's PLAs Get a Boost

'Net Features : wm-advertising — Tue, 06 Nov 2012 20:20:00 GMT

Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions provider analyzed...(read more)

SEO Integration Comes to Kenshoo

'Net Features : wm-advertising — Mon, 23 Jul 2012 19:00:00 GMT

Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal Baidu. Kenshoo...(read more)

Boosting Conversions from Facebook Ads

Pete Prestipino — Mon, 21 Nov 2011 21:26:00 GMT

Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network.

For retailers targeting Facebook ads to their existing fans and friends of fans with the goal of driving sales, Kenshoo found that 20 percent of all online retail sales driven by Facebook ad campaigns had multiple Facebook ad clicks in the path to conversion. And, 22.5 percent of all online retail sales that had a Facebook ad click in the path to conversion also had a search ad click in the path. For brands aiming to drive Facebook applications installations, Facebook Sponsored Stories drove a 300% better conversion rate than non-social ad formats.

Sivan Metzger, General Manager of Kenshoo Social, presented these findings at a Marketing API event hosted by Facebook at its New York office. Metzger also provided several suggested best practices to boost conversions from Facebook including using a centralized tracking technology to compare performance of ad types, augmenting FB advertising campaigns which drive traffic to external websites with ads to drive likes for their FB pages, and leverage Facebook's Sponsored Stories functionality to drive engagement.

Kenshoo Local 2.0 for Mass Campaign Management

Pete Prestipino — Wed, 21 Sep 2011 15:05:00 GMT

Digital marketing software Kenshoo released a new version of its local search marketing and social advertising solution today which has been consolidated to run on Kenshoo’s Universal Platform.

Kenshoo Local 2.0 features include new onboarding and campaign creation tools, support for Facebook, Baidu, and Yandex, multiple conversion event optimization, dimension and category tagging, customizable online reporting dashboards, and flexible scheduled email reports, among many others.

The solution is is designed for companies that serve high volumes of small to medium-sized businesses, including agencies, traditional media publishers, directories, and online resellers. Kenshoo Local might also be appealing to regional, national and global advertisers with multiple locations, dealers or franchises.

“Kenshoo Local 2.0 is a game-changer,” said Gregg Stewart, president at 15miles. “15miles has always seen great results from Kenshoo Local, but the latest version will allow us to take our clients’ search and social campaigns to the next level. We’re particularly keen to use dimensions tagging to categorize and analyze various campaign elements outside the confines of traditional search engine hierarchies and to help inform our leading-edge local SEM strategies.”