Internet Advertising : local

Kenshoo and CityGrid Team Up for a Local Partnership

'Net Features : wm-advertising — Fri, 19 Apr 2013 19:15:00 GMT

A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns. Digital marketing provider Kenshoo has teamed up with local content network CityGrid in a move that...(read more)

Two Last Minute LOCAL Holiday Ad Suggestions from Google

'Net Features : wm-advertising — Tue, 20 Nov 2012 20:25:00 GMT

It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only makes sense to stay...(read more)

Local Ad Network Serves 1 Billion Impressions

Michael Garrity — Tue, 07 Feb 2012 19:00:00 GMT

Local Corporation, the online local media company behind the website Local.com, is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase.

In addition to serving impressions via Local.com, Local Corporation has also partnered with over 1,000 regional media sites and shows ads on its display network for third-party Web publishers.

Local Corporation display ads produce CPM revenue on banner ads served through the system.

Also part of the Local display network is RAMP, an automated, cloud-based, rich-media advertisement creation and publishing tool for browser and mobile environments using local product data. Using RAMP, advertisers and marketers can create, deliver and track custom rich-media ads over various environments with just one tag.

Local display advertising seems to be the future of online marketing, as BIA/Kelsey projects that it will account for about 30 percent of display ad spend (or $4.9 billion) by 2015.

New Local.com Business Solutions an Exact Match

Website Magazine : advertising — Thu, 06 Oct 2011 18:00:00 GMT

Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are "local in nature" and consist of consumers who are ready to make a purchase or are looking for local businesses. Some projections have...(read more)

Sprout Social Goes Local

Administrator — Wed, 10 Nov 2010 20:03:00 GMT

Social relationship management (SRM) service provider Sprout Social announced today the addition of location-based social media tools to its platform.

Using real-time data generated by popular location based services Foursquare and Gowalla, Sprout Social business users can develop and distribute messages and promotions to customers. Before you ask, integration with Facebook’s new Places service is also planned.

According to Sprout Social, its SRM platform - which provides location tools as part of its core offering - has gained over 2,000 business subscribers since its launch in August.

The system itself is rather unique, combining contact management and Web monitoring with integrated, automatic cross-posting to Twitter, Facebook and LinkedIn—including message scheduling and geo targeting from one integrated Social Dashboard.

“Location-based services like Foursquare and Gowalla are proving to be a phenomenal source of word-of-mouth marketing for local merchants,” said Justyn Howard, CEO and co-founder of Sprout Social. “The most successful businesses understand the potential in embracing these tools to engage and grow their customer audience. Sprout Social takes the guesswork out of making social media successful for our customers—and our new location tools are yet another way we’re helping them do it.”