Internet Advertising : local corporationhttp://www.websitemagazine.com/content/blogs/advertising/archive/tags/local+corporation/default.aspxTags: local corporationenCommunityServer 2008 SP2 (Build: 31104.93)Local Ad Network Serves 1 Billion Impressionshttp://www.websitemagazine.com/content/blogs/advertising/archive/2012/02/07/local-corp.aspxTue, 07 Feb 2012 19:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:18865Michael Garrity0http://www.websitemagazine.com/content/blogs/advertising/rsscomments.aspx?PostID=18865http://www.websitemagazine.com/content/blogs/advertising/archive/2012/02/07/local-corp.aspx#comments<hr /> <p><a target="_blank" href="http://corporate.local.com/mk/get/index"><img src="http://www.websitemagazine.com/images/blog/localcom-mini.png" style="float:left;margin:10px;" height="75" width="75" alt="" /></a><b><a target="_blank" href="http://corporate.local.com/mk/get/index">Local Corporation</a>, the online local media company behind the website <a target="_blank" href="http://www.local.com/">Local.com</a>, is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase.</b></p> <p>In addition to serving impressions via Local.com, Local Corporation has also partnered with over 1,000 regional media sites and shows ads on its display network for third-party Web publishers. </p> <p>Local Corporation display ads produce CPM revenue on banner ads served through the system.</p> <p>Also part of the Local display network is RAMP, an automated, cloud-based, rich-media advertisement creation and publishing tool for browser and mobile environments using local product data. Using RAMP, advertisers and marketers can create, deliver and track custom rich-media ads over various environments with just one tag.</p> <p>Local display advertising seems to be the future of online marketing, as BIA/Kelsey projects that it will account for about 30 percent of display ad spend (or $4.9 billion) by 2015.</p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=18865" width="1" height="1">advertisinglocallocal.comcpminternet advertising week 6 2012rich media adslocal corporation