Internet Advertising : marin software

Next Gen CPC Bidding for the Holidays

'Net Features : wm-advertising — Thu, 25 Oct 2012 20:22:00 GMT

Digital ad management platform Marin Software has released several enhancements to its bid optimization capabilities that are worthy of note - particularly as enterprise-level advertisers are increasing their holiday-related ad spends. Advertisers are...(read more)

Next Gen CPC Bidding for the Holidays

'Net Features : wm-advertising — Thu, 25 Oct 2012 20:22:00 GMT

Facebook Ads A Sure Bet for the Holidays

'Net Features : wm-advertising — Fri, 12 Oct 2012 14:45:00 GMT

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software reveals that many...(read more)

Advertisers Focusing on Tablet Devices

'Net Features : wm-advertising — Fri, 27 Jul 2012 08:30:00 GMT

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend on iPad and tablet...(read more)

Paid Search Ad Spending Up

Website Magazine : advertising — Fri, 08 Jul 2011 13:49:00 GMT

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800 large-scale advertisers...(read more)