Internet Advertising : marketing

Marketers Pay Top Dollar to Reach the Digital Elite

'Net Features : wm-advertising — Tue, 16 Apr 2013 20:10:00 GMT

Marketers are paying top dollars to reach an audience segment that has been dubbed the “Digital Elite” by a new report from marketing solutions provider Turn . Turn’s Digital Audience Report, which highlights insights from the first...(read more)

Is Tealium Taking Tag Management to the Next Level?

'Net Features : wm-advertising — Mon, 25 Feb 2013 18:05:00 GMT

Tealium , the tag management solution provider, has been working hard over the last few months to help “move the needle” and evolve the rapidly growing tag management space with a slew of new additions to its core product, including mobile...(read more)

Bring Content Marketing Functionality to Your Blog

'Net Features : wm-advertising — Thu, 31 Jan 2013 20:40:00 GMT

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately for marketers...(read more)

Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame

'Net Features : wm-advertising — Fri, 18 Jan 2013 19:45:00 GMT

Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that digital noise. For those...(read more)

Performance Insider: Seasonal Trends of Marketing Verticals

'Net Features : wm-advertising — Wed, 07 Nov 2012 19:30:00 GMT

One of the more challenging hurdles to surmount for digital marketers is simply choosing the right time to execute campaigns for their industry vertical (niche); essentially, when they should spend their time and financial resources to market their products...(read more)

Win Major Marketing for your SMB

'Net Features : wm-advertising — Tue, 02 Oct 2012 13:11:00 GMT

Is your small business in great need of a marketing boost? Prove it. Interactive advertising agency Blue Collar has teamed up with digital marketing and measurement agency SwellPath to launch JumpStart , a campaign that will give away $100,000 in agency...(read more)

Are You an All-Star Marketing Athlete?

'Net Features : wm-advertising — Thu, 13 Sep 2012 17:47:00 GMT

You may not be able to beat Tom Brady on the football field, but with a little investment in planning and inbound marketing strategies, you have the ability to be an all-star athlete within the marketing industry – according to a recent study from...(read more)

No More Gender or Age Targeting in adCenter

'Net Features : wm-advertising — Tue, 31 Jul 2012 21:15:00 GMT

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers were tracking them...(read more)

AOL Unveils Pictela Enterprise for Premium Online Advertising

Michael Garrity — Mon, 27 Feb 2012 20:20:00 GMT

AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela Enterprise, a new platform for designing, delivering and managing "Premium Format" ad units on the Web.

Advertising agencies will be able to use Pictela's simple, guided self-service interface to manage the brand assets of their clients, and then efficiently serve them into premium online display ads.

AOL's Senior Vice President of Premium Formats, and Pictela CEO, Greg Rogers refers to Pictela as "a content management system for ads."

The new suite of advertising tools features an array of products and services to efficiently meet the needs of ad agencies running large-scale online advertising campaigns. The most important is the Pictela Management Center (PMC), a cloud-based platform for creating, delivering and analyzing Premium Format ads. The solution offers state of the art ad-serving technology and delivers content through a set of standard apps for maximum efficiency, while also supporting standalone custom apps for clients with more specialized needs. PMC supports six IAB standard ad sizes.

In addition, Picela provides Styles & Guides, which allow advertisers to design ads based on the solution's industry-proven standardized templetes and also gives them a detailed Style Guide for each layout that contains asset, application and video requirements for pre-production and design.

Pictela will also offer Reporting and Benchmarking to let users see detailed data about key metrics, including clicks, impressions, interaction rates, exposure time, interaction time and video completion. This will support third-party impression, click and engagement tags.

Finally, the suite comes with Pictela Support during its initial beta launch for training and technical support, as well as a browser-based debugging tool to ensure quality campaign delivery and standardized metrics.

Pictela Enterprise ads will be served across AOL, Advertising.com and other major online publishers.

Yahoo! Wants to Connect You with Offline Consumers, Too

Website Magazine : advertising — Fri, 11 Nov 2011 01:50:00 GMT

The art of marketing is all about connections, and no relationship is more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from marketing offline...(read more)

Userlytics Targeting More Relevant Demographics

Website Magazine : advertising — Thu, 25 Aug 2011 16:00:00 GMT

The interactive testing solution used by video-based in-home marketing and advertising customer research service Userlytics just got a whole lot better for marketers, brands and businesses. Userlytics' core offering, a solution that allows agencies...(read more)