Media Management Moves to 2013

'Net Features : wm-advertising — Wed, 20 Mar 2013 14:30:00 GMT

If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, media buyers can spend hours, if not days, recording performance data from different channels and ad types (e.g. print ads, TV commercials, Internet...(read more)

Impression Share Metrics Arriving in Adwords

Pete Prestipino — Tue, 31 Jan 2012 15:47:00 GMT

Google announced this week that it will be rolling out updates (over the next few days) to ad group-level impression share metrics and revising campaign-level impression share metrics for the search and display networks.

Impression share is the percentage of impressions received divided by the estimated number of impressions an advertisers was eligible to receive. Advertisers will now see the share of impressions lost due to their Ad Rank and the Exact Match impression share which is the percentage of impresses an advertisers received (for the search network only) that exactly matched the keyword divided by the estimated number of exact match impressions the advertiser was eligible to receive.

Google will be updating all campaign-level impression share metrics all the way back to May of 2011. Google indicated that it will be updating impression share metrics once per day so don’t expect to see accurate impression shar metrics for the current day.

Internet Advertising : metrics

Media Management Moves to 2013

Impression Share Metrics Arriving in Adwords