Internet Advertising : microsoft

Marketing to Modern Digital Mulitaskers

'Net Features : wm-advertising — Mon, 18 Mar 2013 18:30:00 GMT

Microsoft has released results of an interesting study which examines why consumers are using multiple devices, the motivations that drive "simultaneous or sequential" usage across those devices, and what the opportunities for marketers are...(read more)

No More Gender or Age Targeting in adCenter

'Net Features : wm-advertising — Tue, 31 Jul 2012 21:15:00 GMT

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers were tracking them...(read more)

Relevancy Standards for Trending Keywords & Landing Pages

Website Magazine : advertising — Thu, 01 Sep 2011 22:30:00 GMT

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into effect August 31...(read more)