Internet Advertising : mobile

Global Search Ad Trends You MUST Know

'Net Features : wm-advertising — Tue, 30 Apr 2013 19:30:00 GMT

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing and the average...(read more)

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

'Net Features : wm-advertising — Thu, 18 Apr 2013 11:19:00 GMT

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows salespeople to prioritize...(read more)

Advertisers Want More Rich Media for Less Hassle

'Net Features : wm-advertising — Wed, 06 Mar 2013 20:00:00 GMT

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform provider Jivox found...(read more)

Google App Showcases the Best Mobile Ads

'Net Features : wm-advertising — Mon, 21 Jan 2013 19:05:00 GMT

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the...(read more)

Advertisers Focusing on Tablet Devices

'Net Features : wm-advertising — Fri, 27 Jul 2012 08:30:00 GMT

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend on iPad and tablet...(read more)

Mobile Ad Revenues in Canada

Pete Prestipino — Wed, 21 Sep 2011 15:39:00 GMT

The Interactive Advertising Bureau of Canada announced that mobile advertising revenues in Canada grew 93% above 2009 totals to $52 million in 2010. The 2011 forecast? $82 million.

Highlights from the IAB Canada study include:

- The Top 10 Earners in IAB Canada's Mobile Advertising Revenue Survey accounted for 82% of Total Net Revenues in 2010.

- Ad placement/spend grew at a rate of 105% YoY driven primarily by search and display

- Mobile applications experienced a 49% growth rate in 2010

- Consumer Packaged Goods represented over one-fifth (22%) of all reported Mobile Advertising Revenues, following by retail, telecom and automotive.

"Mobile has clearly benefited from Advertisers' desire NOT to miss the Mobile train the way they did in the early years of the Internet," says Steve Rosenblum, Director of Research, IAB Canada. "In fact, just as it is across the US, UK and Europe, the momentum behind Mobile in Canada is now propelling it into the advertising spotlight with an even greater rate of uptake than we saw during the early years of the Web."

Mobile Movers and Shakers

Website Magazine : advertising — Sun, 03 Jul 2011 12:08:00 GMT

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle with including mobile...(read more)