Improve Your Ad's Relevancy with Spectrum for Mobile

Michael Garrity — Wed, 15 Feb 2012 10:28:00 GMT

Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no further! Twelvefold Media (the company-formerly-known-as-BuzzLogic) wants to help you do just that with its new Spectrum for Mobile product.

Spectrum for Mobile differentiates itself from other mobile ad solutions by finding a precise, targeted audience seeking very specific content, as opposed to more traditional mobile ad solutions that target audiences based on broad categories like "lifestyle" or "finance." The platform is able to do this because it ranks relevant content down to the page level, meaning each individual page of content is ranked.

Twelvefold created Spectrum for Mobile, based on its pre-existing Spectrum advertising technology platform, in an effort to expand and take advantage of the quickly growing and increasingly popular mobile Web, and the company believes that its highly targeted ads will be persuasive to users and improve engagement numbers for advertisers.

The product's ads work across Android and iOS systems, are formatted by device and will be matched to the most relevant content available to reach targeted consumers, in addition to being served in a variety of formats based on the mobile browser being used.

Mobile Ad Revenues in Canada

Pete Prestipino — Wed, 21 Sep 2011 15:39:00 GMT

The Interactive Advertising Bureau of Canada announced that mobile advertising revenues in Canada grew 93% above 2009 totals to $52 million in 2010. The 2011 forecast? $82 million.

Highlights from the IAB Canada study include:

- The Top 10 Earners in IAB Canada's Mobile Advertising Revenue Survey accounted for 82% of Total Net Revenues in 2010.

- Ad placement/spend grew at a rate of 105% YoY driven primarily by search and display

- Mobile applications experienced a 49% growth rate in 2010

- Consumer Packaged Goods represented over one-fifth (22%) of all reported Mobile Advertising Revenues, following by retail, telecom and automotive.

"Mobile has clearly benefited from Advertisers' desire NOT to miss the Mobile train the way they did in the early years of the Internet," says Steve Rosenblum, Director of Research, IAB Canada. "In fact, just as it is across the US, UK and Europe, the momentum behind Mobile in Canada is now propelling it into the advertising spotlight with an even greater rate of uptake than we saw during the early years of the Web."

Internet Advertising : mobile ads

Improve Your Ad's Relevancy with Spectrum for Mobile

Mobile Ad Revenues in Canada