Internet Advertising : mobile advertising

Big List of Mobile Ad Networks

'Net Features : wm-advertising — Mon, 15 Apr 2013 19:05:00 GMT

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely due to the merchants...(read more)

Get Talkative with Mobile Ads

'Net Features : wm-advertising — Mon, 01 Apr 2013 19:05:00 GMT

A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s voice technology...(read more)

Google App Showcases the Best Mobile Ads

'Net Features : wm-advertising — Mon, 21 Jan 2013 19:05:00 GMT

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the...(read more)

Updated Mobile Advertising Guidelines Available for Comment

'Net Features : wm-advertising — Tue, 20 Nov 2012 06:15:00 GMT

Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled today for public...(read more)

FTC Offers Mobile Advertising and Privacy Guidance

'Net Features : wm-advertising — Tue, 16 Oct 2012 18:45:00 GMT

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines to adapt them...(read more)

Privacy Comes to Mobile Ads

'Net Features : wm-advertising — Sat, 25 Aug 2012 02:09:00 GMT

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data to target consumers...(read more)